Themed flagship brand stores in the new millennium:: theory, practice, prospects RV Kozinets, JF Sherry Jr, B DeBerry-Spence, A Duhachek, ... Journal of Retailing 78 (1), 17-29, 2002 | 737 | 2002 |
Ludic agency and retail spectacle RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Consumer Research 31 (3), 658-672, 2004 | 564 | 2004 |
Being in the Zone JF Sherry Jr, RV Kozinets, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Contemporary Ethnography 30 (4), 465-510, 2001 | 175 | 2001 |
The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 103 | 2014 |
Gendered Behavior in a Male Preserve: Role Playing At Espn Zone Chicago JF Sherry Jr, RV Kozinets, A Duhachek, B DeBerry-Spence, ... GCB - Gender and Consumer Behavior 6, 55-56, 2002 | 85 | 2002 |
African microentrepreneurship: The reality of everyday challenges B DeBerry-Spence, EA Elliot Journal of Business Research 65 (12), 1665-1673, 2012 | 63 | 2012 |
Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana B DeBerry-Spence Journal of Business Research 63 (6), 608-616, 2010 | 56 | 2010 |
Consumer creations of product meaning in the context of African-style clothing B DeBerry-Spence Journal of the Academy of Marketing Science 36, 395-408, 2008 | 56 | 2008 |
Developing markets? Understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR) B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ... Journal of Macromarketing, http://dro.dur.ac.uk/14033/1/14033.pdf, 2015 | 49 | 2015 |
Consuming the dead: Identity and community building practices in death rituals SK Bonsu, B DeBerry-Spence Journal of Contemporary Ethnography 37 (6), 694-719, 2008 | 41 | 2008 |
Narratives of technology consumption in the face of marketplace discrimination AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian Marketing Letters 29, 451-463, 2018 | 30 | 2018 |
Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography B DeBerry-Spence, AE Ekpo, D Hogan Journal of Public Policy & Marketing 38 (1), 81-95, 2019 | 26 | 2019 |
Consumer valorization strategies in traumatic extraordinary experiences L Trujillo Torres, B DeBerry-Spence Journal of the Academy of Marketing Science, 516–531, 2019 | 17 | 2019 |
Market development in the African context B DeBerry-Spence, SK Bonsu, EJ Arnould Marketing Management: A Cultural Perspective, 93-109, 2012 | 13* | 2012 |
Historicizing and authenticating African dress: diaspora double consciousness and narratives of heritage and community B DeBerry-Spence, E Izberk-Bilgin Consumption Markets & Culture, 147-168, 2021 | 12 | 2021 |
A Call for Further Research at the Intersection of Race, Marketing, and Public Policy B DeBerry-Spence, AM Bennett, A Cross, Samantha N. N., Ekpo, ... Journal of Public Policy & Marketing, 2020 | 12 | 2020 |
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing B DeBerry-Spence, AE Ekpo, M Adelakun, H Gunay Journal of Public Policy & Marketing 32, 6-15, 2013 | 11 | 2013 |
"Don't give us death like this!" Commemorating Death in the Age of COVID-19 B DeBerry-Spence, L Trujillo Torres Journal of the Association for Consumer Research 7 (1), 27-35, 2022 | 7 | 2022 |
Transmodern metaphors and consumer spirituality EA Elliot, B DeBerry-Spence Association of Consumer Research 37, 792-793, 2010 | 7 | 2010 |
Third‐space scholars: bridging the marketing academy and emerging markets B DeBerry‐Spence Journal of Business & Industrial Marketing 23 (6), 368-373, 2008 | 7 | 2008 |