| The efficacy of the Friendly Attac serious digital game to promote prosocial bystander behavior in cyberbullying among young adolescents: A cluster-randomized controlled trial A DeSmet, S Bastiaensens, K Van Cleemput, K Poels, H Vandebosch, ... Computers in Human Behavior 78, 336-347, 2018 | 127 | 2018 |
| Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising L Herrewijn, K Poels International Journal of Advertising 32 (1), 17-44, 2013 | 112 | 2013 |
| Play buddies or space invaders? Players’ attitudes toward in-game advertising K Poels, W Janssens, L Herrewijn Journal of Advertising 42 (2-3), 204-218, 2013 | 73 | 2013 |
| The impact of social setting on the recall and recognition of in-game advertising L Herrewijn, K Poels Computers in Human Behavior 53, 544-555, 2015 | 49 | 2015 |
| When and why is perceived congruity important for in-game advertising in fantasy games? S Verberckmoes, K Poels, N Dens, L Herrewijn, P De Pelsmacker Computers in Human Behavior 64, 871-880, 2016 | 46 | 2016 |
| Recall and recognition of in-game advertising: the role of game control L Herrewijn, K Poels Frontiers in Psychology 4, 1023, 2014 | 34 | 2014 |
| Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning … S De Jans, L Hudders, L Herrewijn, K Van Geit, V Cauberghe Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2), 2019 | 30 | 2019 |
| Rated A for Advertising: A Critical Reflection on In‐Game Advertising L Herrewijn, K Poels Handbook of digital games, 305-335, 2014 | 23 | 2014 |
| Psychometric data of a questionnaire to measure cyberbullying bystander behavior and its behavioral determinants among adolescents A DeSmet, S Bastiaensens, K Van Cleemput, K Poels, H Vandebosch, ... Data in brief 18, 1588-1595, 2018 | 20 | 2018 |
| Affective involvement in digital games G Calleja, L Herrewijn, K Poels Emotion in Games: Theory and Praxis, 39-56, 2016 | 20 | 2016 |
| Exploring player responses toward in-game advertising: the impact of interactivity L Herrewijn, K Poels Digital Advertising, 310-326, 2017 | 16 | 2017 |
| VR outreach and meat reduction advocacy: The role of presence, empathic concern and speciesism in predicting meat reduction intentions L Herrewijn, B De Groeve, V Cauberghe, L Hudders Appetite 166, 105455, 2021 | 15 | 2021 |
| The relationship between player involvement and immersion: An experimental investigation. L Herrewijn, K Poels, G Calleja FDG, 364-367, 2013 | 14 | 2013 |
| Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy L Herrewijn, S De Jans, L Hudders, V Cauberghe Electronic Commerce Research and Applications 46, 101036, 2021 | 13 | 2021 |
| The effectiveness of in-game advertising: The role of ad format, game context and player involvement L Herrewijn Universiteit Antwerpen (Belgium), 2015 | 13 | 2015 |
| Exploring teenagers' folk theories and coping strategies regarding commercial data collection and personalized advertising S Holvoet, SD Jans, RD Wolf, L Hudders, L Herrewijn Media and Communication 10 (1), 317-328, 2022 | 12 | 2022 |
| The effectiveness of in-game advertising: examining the influence of ad format L Herrewijn, K Poels Advances in Advertising Research IX: Power to Consumers, 87-100, 2018 | 10 | 2018 |
| How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens S Holvoet, L Hudders, L Herrewijn Young Consumers 22 (4), 630-643, 2021 | 7 | 2021 |
| Putting brands into play: how player experiences influence the effectiveness of in-game advertising L Herrewijn, K Poels Proceedings of DiGRA 2011 Conference: Think Design Play, 2011 | 7 | 2011 |
| Exploring the effect of in-game purchases on mobile game use with smartphone trace data K Boghe, L Herrewijn, F De Grove, K Van Gaeveren, L De Marez Media and Communication 8 (3), 219-230, 2020 | 6 | 2020 |
