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Yoon Joo Lee
Yoon Joo Lee
Associate Professor, Edward R. Murrow College of Communication, Washington State University
在 wsu.edu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
The complex attribution process of CSR motives
S Kim, YJ Lee
Public relations review 38 (1), 168-170, 2012
2172012
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
YJ Lee, HJ Yoon, NH O'Donnell
Journal of business research 83, 202-214, 2018
1032018
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
YJ Lee, E Haley, K Yang
International Journal of Advertising 32 (2), 233-253, 2013
622013
The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness
YJ Lee, E Haley, K Yang
Environmental Communication 13 (2), 239-254, 2019
442019
Interaction effects of perceived sponsor motives and Facebook credibility on willingness to visit social cause Facebook page
YJ Lee, HY Ahn
Journal of Interactive Advertising 13 (1), 41-52, 2013
392013
Media framing in corporate social responsibility: A Korea–US comparative study
YJ Lee, S Kim
International Journal of Communication 4, 19, 2010
392010
Gender differences in arousal priming effects on humor advertising
HJ Yoon, YJ Lee
International Journal of Advertising 38 (3), 383-404, 2019
282019
Interaction effects of system-generated information and consumer skepticism: An evaluation of issue support behavior in CSR Twitter campaigns
YJ Lee, NH O’Donnell, SJT Hust
Journal of Interactive Advertising 19 (1), 15-28, 2019
282019
Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives
YJ Lee, M Cho
Public Relations Review 48 (2), 102180, 2022
262022
Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising
H Chen, YJ Lee
International Journal of Mobile Communications 16 (6), 697-714, 2018
262018
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
YJ Lee, YI Liu, T Lee
Journal of Promotion Management 19 (5), 583-604, 2013
252013
Does consumers' product-related involvement matter when it comes to corporate ads?
S Kim, E Haley, YJ Lee
Journal of Current Issues & Research in Advertising 30 (2), 37-48, 2008
252008
The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
YJ Lee, E Haley, AY Mark
Journal of Current Issues & Research in Advertising 33 (2), 192-209, 2012
222012
The role of gender and message strategy in the perception of advocacy advertising
YJ Lee, E Haley, EJ Avery
Journal of Current Issues & Research in Advertising 32 (1), 47-55, 2010
222010
How do self-values play a role in consumers' perception of CSR advertising?: The moderated mediation effect of self-referencing
YJ Lee
Journal of Advertising Research 57 (4), 422-435, 2017
212017
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
YJ Lee, E Haley
International Journal of Advertising 38 (1), 116-138, 2019
202019
How do generational differences drive response to social-issue ads?: The effect of value orientations across generations in the US
YJ Lee, E Haley
Journal of Advertising Research 60 (3), 271-289, 2020
192020
Consumer response to virtual CSR experiences
YJ Lee, W Zhao, H Chen
Journal of Current Issues & Research in Advertising 42 (1), 102-122, 2021
182021
How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans
YJ Lee, S Kim
Journal of Marketing Communications 25 (3), 307-327, 2019
182019
The effect of number of follower cues and organization type on perceived social norm responses to CSR campaigns on social media: A gender comparison
YJ Lee, HJ Yoon, NH O’Donnell
Journal of Interactive Advertising 20 (3), 225-239, 2020
102020
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