Building brand authenticity on social media: The impact of Instagram ad model genuineness and trustworthiness on perceived brand authenticity and consumer responses J Yang, C Teran, AF Battocchio, E Bertellotti, S Wrzesinski Journal of Interactive Advertising 21 (1), 34-48, 2021 | 61 | 2021 |
Effects of transparent brand communication on perceived brand authenticity and consumer responses J Yang, AF Battocchio Journal of Product & Brand Management 30 (8), 1176-1193, 2021 | 59 | 2021 |
“I use social media as an escape from all that” personal platform architecture and the labor of avoiding news K Thorson, AF Battocchio Digital Journalism 12 (5), 613-636, 2024 | 4 | 2024 |
Who will tell the stories of health inequities? Platform challenges (and opportunities) in local civic information infrastructure AF Battocchio, K Thorson, D Hiaeshutter-Rice, M Smith, Y Chen, ... The ANNALS of the American Academy of Political and Social Science 707 (1 …, 2023 | 3 | 2023 |
Gen Z's civic engagement: civic skills, political expression, and identity AF Battocchio, L Bode, C Wells, E Vraga, K Thorson, S Edgerly Handbook of Digital Politics, 181-209, 2023 | 1 | 2023 |
Identity Driven Information Ecosystems D Hiaeshutter-Rice, G Madrigal, G Ploger, S Carr, M Carbone, ... Communication Theory 34 (2), 82-91, 2024 | | 2024 |
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses AF Battocchio, J Yang, C Dong, E Bertellotti, E Joo, C Teran Journal of Current Issues & Research in Advertising 45 (2), 219-241, 2024 | | 2024 |
Gen Z's civic engagement: News use, politics, and cultural engagement AF Battocchio, C Wells, E Vraga, K Thorson, S Edgerly, L Bode Handbook of Digital Politics, 168-195, 2023 | | 2023 |
Rust Belt 2020 Presidential Election Speech Corpus AF Battocchio, M Smith OSF, 2022 | | 2022 |