Moments of luxury: Hedonic escapism as a luxury experience J Holmqvist, C Diaz Ruiz, L Peñaloza Journal of Business Research, 503-513, 2020 | 190 | 2020 |
Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies C Diaz Ruiz, T Nilsson Journal of Public Policy & Marketing 42 (1), 18-35, 2023 | 78 | 2023 |
Theories of markets: Insights from marketing and the sociology of markets CA Diaz Ruiz The Marketing Review 12 (1), 61-77, 2013 | 53 | 2013 |
Assembling market representations CA Diaz Ruiz Marketing Theory 13 (3), 245-261, 2013 | 52 | 2013 |
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research C Diaz Ruiz, M Holmlund Industrial Marketing Management 66, 172-180, 2017 | 41 | 2017 |
Market representations in industrial marketing: Could representations influence strategy? CA Diaz Ruiz, C Kowalkowski Industrial Marketing Management 43 (6), 1026 -1034, 2014 | 37 | 2014 |
Market bifurcations in board sports: How consumers shape markets through boundary work C Diaz Ruiz, M Makkar Journal of Business Research 122 (January), 38-50, 2021 | 33 | 2021 |
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes C Diaz Ruiz, L Penaloza, J Holmqvist European Journal of Marketing 54 (5), 999-1024, 2020 | 33 | 2020 |
Service Ecosystems, Markets, and Business Networks–what is the difference? A horizontal literature review J Holmqvist, C Diaz Ruiz The TQM Journal 29 (6), 800-810, 2017 | 31 | 2017 |
Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts? C Diaz Ruiz, JJ Baker, K Mason, K Tierney Journal of Business and Industrial Marketing 35 (9), 1389-1401, 2020 | 28 | 2020 |
Feral segmentation: how cultural intermediaries perform market segmentation in the wild CA Diaz Ruiz, H Kjellberg Marketing Theory 20 (4), 429-457, 2020 | 19 | 2020 |
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China C Diaz Ruiz, A Cruz International Marketing Review 40 (7), 1-21, 2023 | 11 | 2023 |
The strategic role of corporate online references: building social capital through signaling in business networks Z Tóth, P Naudé, SC Henneberg, C Diaz Ruiz Journal of Business & Industrial Marketing 36 (8), 1300-1321, 2021 | 10 | 2021 |
Disinformation on digital media platforms: A market-shaping approach C Diaz Ruiz New Media & Society, 2023 | 9 | 2023 |
The Insights Industry: Towards a Performativity Turn in Market Research C Diaz Ruiz International Journal of Market Research 64 (2), 169-186, 2022 | 8 | 2022 |
Market Representations in Action: Foundations for the Performativity of Representations in Marketing CA Diaz Ruiz Hanken School of Economics, 2014 | 5* | 2014 |
Value and price D Bajde, C Diaz Ruiz Marketing Management A Cultural Perspective, 2020 | 3 | 2020 |
Implications of Market Practices in Market Orientation CAD Ruiz European Marketing Academy (EMAC), 360-361, 2012 | 1 | 2012 |
Market Segmentation C Diaz Ruiz Elgar Encyclopedia of Consumer Behavior, 195-197, 2024 | | 2024 |
Customer Journeys C Diaz Ruiz Elgar Encyclopedia of Consumer Behavior, 134-136, 2024 | | 2024 |