| Brand Discourse Analysis (BDA): Conceptual and Methodological Propositions BS Wijaya JOBMARK: Journal of Branding and Marketing Communication 2 (1), 39-50, 2020 | 6 | 2020 |
| Dark Side of the Moon: The Corruption of Communication in Influencer Marketing SN Putri JOBMARK: Journal of Branding and Marketing Communication 3 (1), 1-11, 2021 | 3 | 2021 |
| Consuming Korea: Global Branding and Soft Diplomacy from the Lens of K-Drama Virtual Travelers BA Safira, M Badaruddin JOBMARK: Journal of Branding and Marketing Communication 6 (1), 13-27, 2024 | 2* | 2024 |
| Agricultural Branding: Nine Routes BS Wijaya JOBMARK: Journal of Branding and Marketing Communication 2 (2), 188-201, 2021 | 1 | 2021 |
| Creative Cities and Brand Activation Strategies in Enhancing Reputation and Attracting Tourists Prayudi, KA Ardhanariswari, N Probosari JOBMARK: Journal of Branding and Marketing Communication 6 (1), 1-12, 2024 | | 2024 |
| Hindu Spiritual Tourism Branding (The AKIELS Analysis of the Self-Healing Program through the Melukat Ritual at Tirta Empul Temple, Bali) SK Fathiarani, EJ Mihardja JOBMARK: Journal of Branding and Marketing Communication 6 (1), 28-36, 2024 | | 2024 |
| Impression Laundering of Le Minerale (A Directional Branded Content Analysis) D Setiawan, FP Ramadhanti, IS Jasmine, M Ismawati, MO Awalia, ... JOBMARK: Journal of Branding and Marketing Communication 6 (1), 52-63, 2024 | | 2024 |
| How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand: The Case of #JajanAsyikXXI on Instagram W Pudjiastuti, Q Qasthari JOBMARK: Journal of Branding and Marketing Communication 6 (1), 37-51, 2024 | | 2024 |
| Health Branding, Digital Transformation, and Content Commodification (A Brand Discourse Analysis of Halodoc) H Agustian JOBMARK: Journal of Branding and Marketing Communication 5 (2), 93-108, 2024 | | 2024 |
| The Conditional Branded Content Analysis of Zara Campaign ‘The Jacket’ W Adriansyah, FA Tito, I Kurniawati, M Afriadi, NS Nuria, R Wulandari, ... JOBMARK: Journal of Branding and Marketing Communication 5 (2), 56-68, 2024 | | 2024 |
| Is Gen-Z Aware of the SatuSehat Platform as an Extension of the PeduliLindungi Application? (Branding Effects Model Approach) V Agusta, D Anggia, R Yuliarosa JOBMARK: Journal of Branding and Marketing Communication 5 (2), 69-81, 2024 | | 2024 |
| Brand Experience Analysis of Teh Botol Sosro Consumers Towards the Box Packaging Variant RD Dewayani, E Sulihtyaningrum, AA Nasution JOBMARK: Journal of Branding and Marketing Communication 5 (2), 82-92, 2024 | | 2024 |
| Branded Content Analysis of Kahf Web Series 'Demi Masa' E Bioldy, HA Murtadha, YS Permatasari JOBMARK: Journal of Branding and Marketing Communication 5 (2), 109-116, 2024 | | 2024 |
| Tokopedia and Komunikasi Berasa (The Case of ‘Filosofi Pete’ Campaign) DAS Saroso, NAR Paramitha, DS Putra, FF Matahari, A Fudholi, ... JOBMARK: Journal of Branding and Marketing Communication 5 (1), 1-17, 2023 | | 2023 |
| What does Biodegradable Mean for Brand Partners? (Reception Analysis of Green Branding Messages) RD Dewayani, BS Wijaya JOBMARK: Journal of Branding and Marketing Communication 5 (1), 18-31, 2023 | | 2023 |
| Why does the Hospital's Social Media Marketing Public Relations Fail? (A Close Observation of Brand X in Socializing its MRI Service Benefits) R Elgusia JOBMARK: Journal of Branding and Marketing Communication 5 (1), 47-55, 2023 | | 2023 |
| Classic Literature and Millennial Consumers: Branding Challenges for Balai Pustaka Sutianingsih JOBMARK: Journal of Branding and Marketing Communication 5 (1), 39-46, 2023 | | 2023 |
| From Celebrity Fandom to Consuming Korean Product Brands: The Extending Lifestyle of 'Wannable' Fans in Jakarta RRNS Hanifah, D Kania JOBMARK: Journal of Branding and Marketing Communication 5 (1), 32-38, 2023 | | 2023 |
| The Beauty of a Local Brand that Becomes Queen in Its Own Country (A Brandmorphosis Analysis of Wardah) R Wulandari, AR Ghofur, W Adriansyah JOBMARK: Journal of Branding and Marketing Communication 4 (2), 83-97, 2023 | | 2023 |
| Hierarchy of Branding of Abandoned Animal Protection Organizations (The Case of Animal Defender Indonesia) L Februsa, Mulyadi JOBMARK: Journal of Branding and Marketing Communication 4 (2), 98-108, 2023 | | 2023 |
Bambang Sukma WijayaBrand Scientist, Strategist & Culturalist at Universitas Bakrie在 bakrie.ac.id 的电子邮件经过验证
