| Interactivity and vividness effects on social presence and involvement with a web-based advertisement DR Fortin, RR Dholakia Journal of business research 58 (3), 387-396, 2005 | 1003 | 2005 |
| Effects of perceived behavioral control on the consumer usage intention of e‐coupons H Kang, M Hahn, DR Fortin, YJ Hyun, Y Eom Psychology & Marketing 23 (10), 841-864, 2006 | 403 | 2006 |
| Interactivity and revisits to websites: A theoretical framework RR Dholakia, M Zhao, N Dholakia, DR Fortin Retrieved June 17, 2002, 2000 | 268 | 2000 |
| Effects of configuration and exposure levels on responses to web advertisements JL Chandon, MS Chtourou, DR Fortin Journal of Advertising Research 43 (2), 217-229, 2003 | 224 | 2003 |
| Clipping coupons in cyberspace: A proposed model of behavior for deal‐prone consumers DR Fortin Psychology & Marketing 17 (6), 515-534, 2000 | 202 | 2000 |
| TEXTING BEHAVIOUR AND ATTITUDES TOWARD PERMISSION MOBILE ADVERTISING: AN EMPIRICAL STUDY OF MOBILE USERS'ACCEPTANCE OF SMS FOR MARKETING PURPOSES. C Maneesoonthorn, D Fortin International Journal of Mobile Marketing 1 (1), 2006 | 95 | 2006 |
| Behavioral outcomes from online auctions: reserve price, reserve disclosure, and initial bidding influences in the decision process MJC Walley, DR Fortin Journal of Business Research 58 (10), 1409-1418, 2005 | 89 | 2005 |
| Consumer acceptance of genetically modified foods in New Zealand DR Fortin, MS Renton British Food Journal 105 (1/2), 42-58, 2003 | 84 | 2003 |
| The first decade: emerging issues of the twenty‐first century in consumer marketing D Fortin, M Uncles Journal of Consumer Marketing 28 (7), 472-475, 2011 | 59 | 2011 |
| The impact of interactivity on advertising effectiveness in the new media DR Fortin University of Rhode Island, 1997 | 55 | 1997 |
| The effects of interactivity and product information on consumers' emotional responses to an online retail setting PW Ballantine, DR Fortin International Journal of Internet Marketing and Advertising 5 (4), 260-271, 2009 | 54 | 2009 |
| Emerging issues in electronic marketing: thinking outside the square DR Fortin, RR Dholakia, N Dholakia Journal of Business Research 55 (8), 623-627, 2002 | 42 | 2002 |
| Cutting through the clutter? A field experiment measuring behavioural responses to an ambient form of advertising S Abdul-Razzaq, L Ozanne, D Fortin Proceedings of Australian and New Zealand Marketing Academy Conference, 2-8, 2009 | 15 | 2009 |
| Examining the effects of interactivity on social presence and involvement with an online advertisement DR Fortin, RR Dholakia Journal of Business Research 43 (2), 1-13, 2000 | 12 | 2000 |
| Effects of advertised pricing on brand image for an on-line retailer D Fortin, S Cleland, A Jenkins University of Canterbury. Management, 2008 | 10 | 2008 |
| Using a product/service evaluation frame: An experiment on the economic equivalence of product versus service alternatives for message retrieval systems DR Fortin, TB Greenlee Journal of Business Research 41 (3), 205-214, 1998 | 10 | 1998 |
| On the predispositions toward information technology: a three-way cross-cultural study DR Fortin, S Westin, N Mundorf Telematics and Informatics 14 (2), 145-157, 1997 | 10 | 1997 |
| An exploration of texting behaviour and attitudes toward permission-based mobile advertising in New Zealand C Maneesoonthorn, D Fortin Proceedings of the 2004 Australia New Zealand Marketing Academy Conference …, 2004 | 9 | 2004 |
| “New and Improved!” Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers DR Fortin Advertising and the World Wide Web, 1999 | 7 | 1999 |
| Global marketing for the digital age DR Fortin Journal of Consumer Marketing 17 (4), 358-372, 2000 | 5 | 2000 |
