| Effects of transparent brand communication on perceived brand authenticity and consumer responses J Yang, AF Battocchio Journal of Product & Brand Management 30 (8), 1176-1193, 2021 | 69 | 2021 |
| Building brand authenticity on social media: The impact of Instagram ad model genuineness and trustworthiness on perceived brand authenticity and consumer responses J Yang, C Teran, AF Battocchio, E Bertellotti, S Wrzesinski Journal of Interactive Advertising 21 (1), 34-48, 2021 | 62 | 2021 |
| How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement E Joo, J Yang Journal of Research in Interactive Marketing 17 (5), 754-772, 2023 | 48 | 2023 |
| Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach J Yang, J Mundel Journal of Product & Brand Management 31 (2), 279-292, 2022 | 38 | 2022 |
| Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance SC Chu, Y Cao, J Yang, J Mundel Journal of advertising 48 (5), 473-494, 2019 | 26 | 2019 |
| Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence J Yang, M Jiang Journal of Research in Interactive Marketing 15 (4), 685-708, 2021 | 25 | 2021 |
| Consumer engagement with brands’ COVID-19 messaging on social media: the role of perceived brand–social issue fit and brand opportunism J Mundel, J Yang Journal of Interactive Advertising 21 (3), 173-190, 2021 | 24 | 2021 |
| “Are we all in this together?”: Brand opportunism in covid-19 cause related marketing and the moderating role of consumer skepticism J Yang, J Mundel Journal of Promotion Management 27 (6), 877-899, 2021 | 23 | 2021 |
| Examining advertising intrusiveness on Instagram: Hedonic and utilitarian attributes of brand and sponsored content X Zhao, J Yang, T Xie, Z Wang American Academy of Advertising. Conference. Proceedings (Online), 243, 2017 | 20 | 2017 |
| Native advertising in WeChat official accounts: how do ad–content congruence and ad skepticism influence advertising value and effectiveness? J Yang, M Jiang, L Wu Journal of Interactive Advertising 21 (1), 17-33, 2021 | 17 | 2021 |
| The impact of information processing styles and persuasive appeals on consumers’ engagement intention toward social media video ads J Yang, X Zhao Journal of Promotion Management 27 (4), 524-546, 2020 | 16 | 2020 |
| Predicting advertising persuasiveness: A decision tree method for understanding emotional (in) congruence of ad placement on youtube TJ Wen, CH Chuan, J Yang, WS Tsai Journal of Current Issues & Research in Advertising 43 (2), 200-218, 2022 | 13 | 2022 |
| Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction J Mundel, A Wan, J Yang Journal of Marketing Communications, 1-18, 2023 | 12 | 2023 |
| Can brand sponsorship increase download intention for mHealth apps? The role of issue relevance, brand involvement, and perceived app quality J Yang, S Kanthawala, E Joo, A Kononova Journal of Promotion Management 28 (6), 869-892, 2022 | 12 | 2022 |
| The effect of institutional CSR on brand advocacy during COVID-19: The moderated mediation effect of CSR expectancy and value-driven motivation T Kim, J Yang, MC Yim Journal of Product & Brand Management 32 (1), 37-58, 2023 | 11 | 2023 |
| The effect of ad authenticity on advertising value and consumer engagement: a case study of COVID-19 video ads M Jiang, J Yang, E Joo, T Kim Journal of Interactive Advertising 22 (2), 178-186, 2022 | 11 | 2022 |
| Influencer marketing and consumer well-being: From source characteristics to social media anxiety and addiction J Mundel, J Yang, A Wan The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022 | 9 | 2022 |
| The effect of hedonic presentation on consumers’ willingness to pay and purchase intention for minimally branded products online J Yang, J Mundel, PT Huddleston, BK Behe Journal of Promotion Management 28 (7), 1077-1106, 2022 | 7 | 2022 |
| Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education RA McAlister, S Alhabash, J Yang Journal of Marketing Communications, 2023 | 6 | 2023 |
| Hispanics’ response to ethnic targeting ads for unhealthy products: Examining the roles of endorser identification and endorser–product matchup J Mundel, J Yang Journal of Interactive Advertising 22 (1), 28-41, 2022 | 6 | 2022 |
Juan MundelAssociate Professor of Advertising and Public Relations在 msu.edu 的电子邮件经过验证
