| COVID-19 lockdown and the satisfaction with online food delivery providers W Macías-Rendón, K Rodríguez-Morales, HR Barriga-Medina Estudios Gerenciales 37 (159), 200-209, 2021 | 22 | 2021 |
| Trademark dilution and its practical effect on purchase decision W Macias, J Cerviño Spanish Journal of Marketing-ESIC 21 (1), 1-13, 2017 | 21 | 2017 |
| Students' perceived risk and investment intention: the effect of brand equity. M Washington, E Shirley, G Lisset, R Regina Management & Marketing 10 (3), 2015 | 17 | 2015 |
| Determinants of satisfaction with online food delivery providers and their impact on restaurant brands W Macias, K Rodriguez, H Barriga Journal of Hospitality and Tourism Technology 14 (4), 557-578, 2023 | 16 | 2023 |
| Brand valuation: a review of InterbrandTM and Brand Capability ValueTM models WM Rendón, KR Morales International Journal of Management Research and Business Strategy 2 (1 …, 2013 | 14 | 2013 |
| Validating a scale for measuring teachers’ expectations about generic competences in higher education: The Ecuadorian case R Serrano, W Macias, K Rodriguez, MI Amor Journal of Applied Research in Higher Education 11 (3), 439-451, 2019 | 13 | 2019 |
| ¿ Existe evidencia de burbuja inmobiliaria en el Ecuador? WM Rendón, LG Sigüencia, MR Delgado PODIUM, 55-68, 2015 | 11* | 2015 |
| Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands W Macias, K Rodriguez, F Arosemena-Burbano, D Zhangallimbay Journal of Agribusiness in Developing and Emerging Economies 13 (2), 279-298, 2021 | 8 | 2021 |
| Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity W Macías, J Cerviño Management & Marketing 12 (3), 346-360, 2017 | 8 | 2017 |
| Estudio de precios y rentabilidad de la vivienda en el Guayaquil metropolitano WM Rendón, MJM Rubio, NNU Ulloa Retos 5 (10), 147-162, 2015 | 7 | 2015 |
| Unauthorized use of famous brands and its impact on brand equity dimensions W Macías, J Cerviño Review of Marketing Science 16 (1), 1-24, 2019 | 6 | 2019 |
| ¿ Existe una burbuja de precios en el mercado de vivienda ecuatoriano W Macías, R Villa Cox Centro de Investigaciones Económicas, Escuela superior Politécnica del Litoral, 2011 | 6 | 2011 |
| Brand Valuation by Price Premium: Theoretical Explanation and Practical Application Using Conjoint Analysis W Macias, K Rodriguez Knowledge Management: An International Journal 17 (3), 13-27, 2018 | 4 | 2018 |
| Análisis de dilución de marcas: una parodia a El Chavo del 8 W Macías Rendón, G Balcázar Ordoñez Comunicación y sociedad, 175-195, 2016 | 2 | 2016 |
| Desarrollo Financiero Y Sus Determinantes: Análisis Comparativo para Ecuador (Financial Development and Its Determinants: A Comparative Analysis for Ecuador) W Macias, D Cumbe, M Mora, R Consuegra Revista PODIUM, 2014 | 2 | 2014 |
| O confinamento por COVID-19 e a satisfação com as empresas de entrega de comida em domicílio W Macías-Rendón, K Rodríguez-Morales, HR Barriga-Medina Estudios Gerenciales 37 (159), 200-209, 2021 | 1 | 2021 |
| INNOVATION AND FINANCE IN LATAM MINING COMPANIES. E Lizarzaburu, E Noriega, W Macias, K Rodríguez, L Berggrun Revista Orbis 15 (43), 2019 | 1 | 2019 |
| Innovación y finanzas en empresas mineras de Latinoamérica ER Lizarzaburu, E Noriega, WM Rendón, K Rodríguez, L Berggrun Orbis: revista de Ciencias Humanas 15 (43), 50-70, 2019 | 1 | 2019 |
| Evaluación de proyectos con opciones reales: aplicación a un proyecto inmobiliarío con punto de equilibrio PV Guevara Guevara, MDR Méndez Quezada, M Rendón ESPOL. FCSH, 2009 | 1 | 2009 |
| Brand equity and purchase decision of fast-moving consumer goods W Macias, G Barquet-Arenas, J Yambay-Aucancela Tec Empresarial 18 (2), 97-114, 2024 | | 2024 |
