| Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives J An, DKX Do, LV Ngo, THM Quan Journal of Brand Management 26 (2), 157-175, 2019 | 97 | 2019 |
| Determinants of negative customer engagement behaviours DKX Do, K Rahman, LJ Robinson Journal of Services Marketing 34 (2), 117-135, 2020 | 93 | 2020 |
| Negative customer engagement in emerging markets: cognitive dimension DKX Do, K Rahman, LJ Robinson, J Bowden Journal of Strategic Marketing 31 (2), 370-402, 2023 | 10 | 2023 |
| Negative customer engagement behaviour in a service context DKX Do, JLH Bowden The Service Industries Journal, 1-24, 2023 | 9 | 2023 |
| Determinants and process of negative customer engagement behaviors DKX Do, K Rahman, L Robinson Academy of Marketing Science Annual Conference, 431-443, 2020 | 2 | 2020 |
| Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives DKX Do, JLH Bowden Journal of Services Marketing, 2024 | | 2024 |
| Understanding negative customer engagement: dimensions, determinants and the process of negative customer engagement behaviours DKX Do RMIT University, 2020 | | 2020 |
