Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic SS Kim, J Kim, F Badu-Baiden, M Giroux, Y Choi International Journal of Hospitality Management 93, 102795, 2021 | 445 | 2021 |
Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options IJ Park, J Kim, SS Kim, JC Lee, M Giroux Tourism Management 87, 104398, 2021 | 128 | 2021 |
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations J Kim, M Giroux, JC Lee Psychology & Marketing 38 (7), 1140-1155, 2021 | 107 | 2021 |
Nudging to reduce the perceived threat of coronavirus and stockpiling intention J Kim, M Giroux, H Gonzalez-Jimenez, S Jang, S Kim, J Park, JE Kim, ... Journal of Advertising 49 (5), 633-647, 2020 | 82 | 2020 |
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams M Giroux, F Pons, L Maltese International Journal of Sports Marketing and Sponsorship 18 (2), 180-195, 2017 | 81 | 2017 |
Artificial intelligence and declined guilt: Retailing morality comparison between human and AI M Giroux, J Kim, JC Lee, J Park Journal of Business Ethics 178 (4), 1027-1041, 2022 | 70 | 2022 |
The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects F Pons, M Giroux, M Mourali, M Zins Journal of Business Research 69 (2), 1000-1007, 2016 | 63 | 2016 |
The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation F Pons, M Mourali, M Giroux Journal of Retailing and Consumer Services 21 (1), 54-60, 2014 | 47 | 2014 |
The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention J Kim, M Giroux, JE Kim, YK Choi, H Gonzalez-Jimenez, JC Lee, J Park, ... Journal of Retailing and Consumer Services 59, 102362, 2021 | 31 | 2021 |
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly J Vredenburg, M Giroux International Journal of Sports Marketing and Sponsorship 19 (3), 290-305, 2018 | 18 | 2018 |
The Impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status M Giroux, D Franklin, J Kim, J Park, K Kwak Journal of Travel Research, 0047287520988903, 2021 | 17 | 2021 |
The impact of communication information on the perceived threat of COVID-19 and stockpiling intention M Giroux, J Park, JE Kim, YK Choi, JC Lee, S Kim, S Jang, ... Australasian Marketing Journal 31 (1), 60-70, 2023 | 15 | 2023 |
An evolutionary perspective in tourism: The role of socioeconomic status on extremeness aversion in travel decision making J Kim, M Giroux, J Park, JC Lee Journal of Travel Research 61 (5), 1187-1200, 2022 | 13 | 2022 |
Internationalisation of sports teams brands: The consumers’ perspective M Giroux, F Pons, A Richelieu International Journal of Business and Globalisation 11 (1), 1-18, 2013 | 10 | 2013 |
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos J Kim, J Park, S Kim, H Gonzalez-Jimenez, JE Kim, R De Villiers, JC Lee, ... European Journal of Marketing 56 (3), 738-767, 2022 | 9 | 2022 |
Is CSR important for all types of fans?: The value of corporate social responsibility in sport M Giroux, F Pons, M Mourali Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 7 | 2015 |
Threat specificity in fear appeals: examination of fear response and motivated behavior K Sobol, M Giroux Journal of Consumer Marketing 40 (4), 470-480, 2023 | 3 | 2023 |
Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy J Kim, SS Kim, M Giroux, J Park, SF Yap, JE Kim, F Badu-Baiden Tourism Analysis, 2023 | 3 | 2023 |
Brand activation in sports organizations F Pons, L Maltese, M Giroux Routledge Handbook of Sports Marketing, 27-37, 2015 | 3 | 2015 |
Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications J Kim, SS Kim, M Giroux, J Park, SF Yap, JE Kim, F Badu-Baiden Tourism Analysis 28 (4), 511-525, 2023 | | 2023 |