| Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model M Chinakidzwa, M Phiri Journal of Business and Retail Management Research 14 (2), 2020 | 129 | 2020 |
| Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe M Phiri Business: Theory and Practice 21 (2), 746-757, 2020 | 97 | 2020 |
| Exploring tacit knowledge transfer and innovation capabilities within the buyer–supplier collaboration: A literature review S Sikombe, MA Phiri Cogent Business & Management 6 (1), 1683130, 2019 | 88 | 2019 |
| Customers’ expectations and perceptions of service quality: the case of pick n pay supermarket stores in Pietermaritzburg area, South Africa MA Phiri, T Mcwabe International Journal of Research in Social Sciences 3 (1), 96-104, 2013 | 83 | 2013 |
| Local community perception of joint forest management and its implications for forest condition: the case of Dambwa Forest Reserve in southern Zambia M Phiri, PW Chirwa, S Watts, S Syampungani Southern Forests: a Journal of Forest Science 74 (1), 51-59, 2012 | 53 | 2012 |
| The impact of corporate social responsibility on brand loyalty B Dapi, MA Phiri Journal of governance and regulation 4 (4), 8-16, 2015 | 39 | 2015 |
| Entrepreneurship and women’s economic empowerment in Zimbabwe: Research themes and future research perspectives E Derera, F Croce, M Phiri, C O’Neill AOSIS, 2020 | 33 | 2020 |
| Impact of brand awareness and association on loyalty: the role of equity in plant medicine market in Kumasi, Ghana PK Oppong, MA Phiri African Journal of Business and Economic Research 13 (2), 163-181, 2018 | 29 | 2018 |
| Evaluation of the performance of joint forest management (JFM) programme: case of Dambwa Forest Reserve in Livingstone District, Zambia M Phiri Stellenbosch: University of Stellenbosch, 2009 | 28 | 2009 |
| The influence of strategy formulation practices on the perceived financial performance of small and medium enterprises: The Zimbabwean experience M Mashingaidze, M Phiri, M Bomani The Southern African Journal of Entrepreneurship and Small Business …, 2021 | 14 | 2021 |
| Market orientation and market sensing capabilities in a digital world: Relationships and impact on market performance M Chinakidzwa, M Phiri The Retail and Marketing Review 16 (3), 1-17, 2020 | 13 | 2020 |
| Mobile banking adoption: A rural Zimbabwean marketing perspective P Mbengo, MA Phiri Corporate Ownership & Control Journal 13 (1), 1-10, 2015 | 13 | 2015 |
| Education for all in Zimbabwe: A Mirage? PJ Mavhunga, M Madondo, M Phiri the Institute of Development Studies and partner organisations, 2009 | 13 | 2009 |
| Strategy formulation amongst small and medium manufacturing enterprises: An emerging market case study M Mashingaidze, MA Phiri, M Bomani Journal of Governance and Regulation/Volume 10 (1), 2021 | 12 | 2021 |
| Acceptance of E-Resources by Students in Zimbabwe State Universities' Libraries: A Consumer Behavior Perspective M Pinigas, R Cleopas, MA Phiri International Information & Library Review 50 (3), 181-193, 2018 | 11 | 2018 |
| Forest and woodland management in East and Central Africa: emerging models for improvement in livelihoods and natural resource management in Kenya and Zambia H Gibbon, D Mbithi, EN Mugo, M Phiri International Forestry Review 7 (3), 193-207, 2005 | 10 | 2005 |
| Optimizing access to external finance by small and medium-sized enterprise start-ups: Towards the development of a conceptual framework NH Bamata, MA Phiri Journal of Governance and Regulation/Volume 11 (1), 2022 | 9 | 2022 |
| Institutional factors influencing institutionalised supplier development initiatives in the construction industry in Zambia S Sikombe, MA Phiri Cogent Business & Management 8 (1), 1935184, 2021 | 9 | 2021 |
| The Influence of Packaging and Brand Equity on Over-the-Counter Herbal Medicines in Kumasi, Ghana PK Oppong, MA Phiri Journal of Economics and Behavioral Studies 10 (5 (J)), 59-72, 2018 | 9 | 2018 |
| Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South … P Mbango, M Phiri Journal of Governance and Regulation/Volume 4 (3), 2015 | 9 | 2015 |
