The fruits of legitimacy: Why some new ventures gain more from innovation than others RS Rao, RK Chandy, JC Prabhu Journal of Marketing 72 (4), 58-75, 2008 | 444 | 2008 |
Understanding the role of trade-ins in durable goods markets: Theory and evidence RS Rao, O Narasimhan, G John Marketing Science 28 (5), 950-967, 2009 | 154 | 2009 |
Conspicuous consumption and dynamic pricing RS Rao, R Schaefer Marketing Science 32 (5), 786-804, 2013 | 94 | 2013 |
Bonuses versus commissions: A field study S Kishore, RS Rao, O Narasimhan, G John Journal of Marketing Research 50 (3), 317-333, 2013 | 84 | 2013 |
Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargain R Saini, RS Rao, A Monga Journal of Marketing 74 (1), 34-48, 2010 | 76 | 2010 |
More or less: A model and empirical evidence on preferences for under-and overpayment in trade-in transactions J Kim, RS Rao, K Kim, AR Rao Journal of Marketing Research 48 (1), 157-171, 2011 | 59 | 2011 |
Choosing to choose: The effects of decoys and prior choice on deferral WM Hedgcock, RS Rao, H Chen Management Science 62 (10), 2952-2976, 2016 | 26 | 2016 |
Flirting with the enemy: online competitor referral and entry-deterrence J Zhang, Z Liu, RS Rao Quantitative Marketing and Economics 16, 209-249, 2018 | 11 | 2018 |
Do activity-based incentive plans work? Evidence from a large-scale field intervention RS Rao, M Viswanathan, G John, S Kishore Journal of Marketing Research 58 (4), 686-704, 2021 | 7 | 2021 |
Marketing self-improvement programs for self-signaling consumers R Schaefer, RS Rao, V Mahajan Marketing Science 37 (6), 912-929, 2018 | 3 | 2018 |
Signaling Quality via Demand Lockout A Kraft, RS Rao Working Paper, 2022 | 2 | 2022 |
Flying with a net, and without: Preventative devices and self-control RS Rao, J Irwin, Z Liu International Journal of Research in Marketing 37 (3), 521-543, 2020 | 2 | 2020 |
Estimating the Cost of Mistaken Governance: The Case of Salesforce Compensation RS Rao University of Minnesota, 2006 | 2 | 2006 |
Behavioral skimming: Theory and evidence from resale markets A Kraft, R Rao Working paper, University of Texas-Austin. Available at https …, 2023 | 1 | 2023 |
Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition Y Li, RS Rao, P Mallucci Working paper, University of Wisconsin-Madison, 2023 | 1 | 2023 |
EXPRESS: Self-Donations and Charitable Contributions in Online Crowdfunding: an Empirical Analysis Z Liu, Q Gao, RS Rao Journal of Marketing, 00222429241260687, 2024 | | 2024 |
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis Z Liu, Q Gao, RS Rao Journal of Marketing 1, 18, 2024 | | 2024 |
Stay positive or go negative? Memory imperfections and messaging strategy X Li, RS Rao, O Narasimhan, X Gao International Journal of Research in Marketing 39 (4), 1127-1149, 2022 | | 2022 |
Is That Bargain Worth My Time? R Saini, RS Rao, A Monga ACR North American Advances, 2009 | | 2009 |
Two Essays on the Marketing of Durable Goods RS Rao University of Minnesota, 2007 | | 2007 |