| Opportunism in buyer–seller relationships: Some unexplored antecedents B Kang, RP Jindal Journal of Business Research 68 (3), 735-742, 2015 | 151 | 2015 |
| Dissolution intention in channel relationships: An examination of contributing factors D Yang, E Sivadas, B Kang, S Oh Industrial Marketing Management 41 (7), 1106-1113, 2012 | 79 | 2012 |
| Beyond relationship quality: Examining relationship management effectiveness B Kang, S Oh, E Sivadas Journal of Marketing Theory and Practice 21 (3), 273-288, 2013 | 52 | 2013 |
| The effect of dissolution intention on buyer–seller relationships B Kang, S Oh, E Sivadas Journal of Marketing Channels 19 (4), 250-271, 2012 | 25 | 2012 |
| The dual role of communication in franchise relationships: A franchisee perspective B Kang, RP Jindal Journal of Small Business Management 56, 197-214, 2018 | 19 | 2018 |
| Corporate social responsibility perceptions and corporate performances B Kang Journal of Applied Sciences 14 (21), 2662-2673, 2014 | 16 | 2014 |
| Corporate social responsibility and word-of-mouth intentions B Kang, E Sivadas Indian Journal of Marketing 48 (4), 7-20, 2018 | 15 | 2018 |
| Alleviating and promoting factors on dissolution intention in low commitment buyer-seller relationships S Oh, B Kang, S Kim Journal of Distribution Research 9 (3), 21-47, 2004 | 15 | 2004 |
| The market orientation's effect on the performance: the mediating role of the salespeople-related variables and the customer-related variables BH Kang, SJ Oh Journal of Distribution Research 13 (1), 79-96, 2008 | 13 | 2008 |
| Effect of consumer confusion on word of mouth and trust through anger: focusing on the moderation effect of consumer's negative affectivity and intolerance of uncertainty SJ Moon, BH Kang, SH Lee Asia Marketing Journal 13 (1), 113-141, 2011 | 12 | 2011 |
| The mediating role of dependence and conflict in the relationship of relationship termination cost, alternative attractiveness, goal incongruity, unfairness, and dissolution … B Kang, S Oh Journal of Korean Marketing Association 24 (1), 181-201, 2009 | 11 | 2009 |
| An empirical study on moderation effects of environmental uncertainty on processes of promoting and mitigating dissolution intention B Kang, S Oh Korean Management Review 34 (5), 1501-1533, 2005 | 11 | 2005 |
| Effects of firms' market orientation dimensions on shop managers' attitudes B Kang Journal of Applied Sciences 15 (2), 248-255, 2015 | 10 | 2015 |
| The influence of salesperson's customer orientation, role obviousness, role conflict, job satisfaction, and organizational commitment on the company" s performance BH Kang, SJ Oh Journal of distribution research 14 (3), 1-18, 2009 | 10 | 2009 |
| Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty RP Jindal, E Sivadas, B Kang Industrial Marketing Management 92, 140-153, 2021 | 6 | 2021 |
| The antecedents of communication in buyer-seller relationships R Chakraborti, S Singh, SS Bhola, DD Gadhavi, YS Shukla, JD Patel, ... Indian Journal of Marketing, 2014 | 6 | 2014 |
| The influence of conflict, unfairness, and goal incongruity on dissolution intention and the moderating effect of trust in buyer-seller relationship D Yang, B Kang, S Oh Korean Management Review 40 (5), 1291-1318, 2011 | 6 | 2011 |
| Effect of communication on relationship factors in marketing B Kang Journal of Applied Sciences 14 (6), 525-530, 2014 | 5 | 2014 |
| Determinants of Opportunism in Franchisor: Franchisee Relationships BH Kang Journal of Korean Marketing Association 28 (4), 91-111, 2013 | 5 | 2013 |
| Consequences of Franchisor: Franchisee Communication BH Kang Journal of Korean Marketing Association 28 (1), 1-20, 2013 | 5 | 2013 |
