Brand advertising as creative publicity A Ehrenberg, N Barnard, R Kennedy, H Bloom Journal of Advertising Research 42 (4), 7-18, 2002 | 243 | 2002 |
How do shoppers behave online? An observational study of online grocery shopping Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy Journal of Consumer Behaviour 15 (3), 261-270, 2016 | 231 | 2016 |
Marketing: theory, evidence, practice B Sharp (No Title), 2013 | 136 | 2013 |
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017 | 133 | 2017 |
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova Journal of Business Research 111, 241-248, 2020 | 89 | 2020 |
There is no brand segmentation. R Kennedy, A Ehrenberg Marketing Research 13 (1), 2001 | 89 | 2001 |
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based? S Bogomolova, M Szabo, R Kennedy Journal of Business Research 76, 189-200, 2017 | 79 | 2017 |
How clutter affects advertising effectiveness P Hammer, E Riebe, R Kennedy Journal of Advertising Research 49 (2), 159-163, 2009 | 79 | 2009 |
Is the Multi-Platform Whole More Powerful Than Its Separate Parts?: Measuring the Sales Effects of Cross-Media Advertising J Taylor, R Kennedy, C McDonald, L Larguinat, Y El Ouarzazi, N Haddad Journal of Advertising Research 53 (2), 200-211, 2013 | 70 | 2013 |
Creative that sells: How advertising execution affects sales N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Advertising 45 (1), 102-112, 2016 | 66 | 2016 |
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles M Uncles, R Kennedy, M Nenycz-Thiel, J Singh, S Kwok Journal of Advertising Research 52 (2), 252-261, 2012 | 63* | 2012 |
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman Psychology & Marketing 37 (8), 1057-1067, 2020 | 59 | 2020 |
Practical applications of correspondence analysis to categorical data in market research R Kennedy, C Riquier, B Sharp Journal of Targeting Measurement and Analysis for Marketing 5, 56-70, 1996 | 57 | 1996 |
Competing retailers generally have the same sorts of shoppers R Kennedy, ASC Ehrenberg Journal of Marketing Communications 7 (1), 19-26, 2001 | 48 | 2001 |
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads DV Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat ... Journal of Advertising Research, 2016 | 47* | 2016 |
Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019 | 44 | 2019 |
Competitive brands' user-profiles hardly differ R Kennedy, A Ehrenberg, S Long Market Research Society Conference (UK), 2000 | 43 | 2000 |
Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020 | 40 | 2020 |
Comparing direct and indirect branding in advertising N Hartnett, J Romaniuk, R Kennedy Australasian Marketing Journal 24 (1), 20-28, 2016 | 40 | 2016 |
How to use neuromeasures to make better advertising decisions: Questions practitioners should ask vendors and research priorities for scholars R Kennedy, H Northover Journal of Advertising Research 56 (2), 183-192, 2016 | 33 | 2016 |