| Public relations and communications J Fawkes The public relations handbook, 37-53, 2013 | 145 | 2013 |
| Public relations ethics and professionalism: The shadow of excellence J Fawkes Routledge, 2014 | 115 | 2014 |
| Public relations models and persuasion ethics: a new approach J Fawkes Journal of communication management 11 (4), 313-331, 2007 | 113 | 2007 |
| Applying communication theories to the Internet J Fawkes, A Gregory Journal of communication management 5 (2), 109-124, 2001 | 113 | 2001 |
| Saints and sinners: Competing identities in public relations ethics J Fawkes Public Relations Review 38 (5), 865-872, 2012 | 73 | 2012 |
| Performance and Persona: Goffman and Jung's approaches to professional identity applied to public relations J Fawkes Public Relations Review 41 (5), 675-680, 2015 | 63 | 2015 |
| A global capability framework: Reframing public relations for a changing world A Gregory, J Fawkes Public Relations Review 45 (3), 101781, 2019 | 57 | 2019 |
| Interpreting ethics: Public relations and strong hermeneutics J Fawkes Public Relations Inquiry 1 (2), 117-140, 2012 | 47 | 2012 |
| A Jungian conscience: Self-awareness for public relations practice J Fawkes Public Relations Review 41 (5), 726-733, 2015 | 39 | 2015 |
| Public relations, propaganda and the psychology of persuasion J Fawkes Exploring public relations, 195-215, 2014 | 35 | 2014 |
| The shadow of excellence: A jungian approach to public-relations ethics J Fawkes The Review of Communication 10 (3), 211-227, 2010 | 34 | 2010 |
| Freelancing: Issues and trends for public relations practice R Tench, J Fawkes, D Palihawadana Journal of Communication Management 6 (4), 311-322, 2002 | 30 | 2002 |
| A Global Capability Framework for the public relations and communication management profession J Fawkes, A Gregory, J Falkheimer, E Gutiérrez-García, G Halff, ... Global Alliance for Public Relations and Communication Management (GA), 2018 | 29 | 2018 |
| Does the European Union (EU) need a propaganda watchdog like the US Institute of Propaganda Analysis to strengthen its democratic civil society and free markets? J Fawkes, K Moloney Public Relations Review 34 (3), 207-214, 2008 | 28 | 2008 |
| The evolution of public relations research–an overview J Fawkes Servicio de Publicaciones de la Universidad de Navarra, 2018 | 27 | 2018 |
| Role of the public relations practitioner R Tench, MP D'Artrey, J Fawkes FT Prentice Hall, 2009 | 21 | 2009 |
| Freelance communications workers in the UK: the impact of gender on well‐being SL Fielden, R Tench, J Fawkes Corporate communications: an international journal 8 (3), 187-196, 2003 | 20 | 2003 |
| Can ethics save public relations from the charge of propaganda J Fawkes Ethical space 3 (1), 38-42, 2006 | 15 | 2006 |
| A Global Capability Framework for the Public Relations and Communication Management profession.: Global Alliance for PR and Communication Management Research Report J Fawkes, A Gregory, J Falkheimer, E Gutiérrez-García, G Halff, ... University of Huddersfield Press, 2018 | 13 | 2018 |
| Professional ethics and the polis: A transcendent function for our times? J Fawkes Atlantic Journal of Communication 24 (1), 40-49, 2016 | 9 | 2016 |
