| Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions A ter Braak, I Geyskens, M Dekimpe Journal of Retailing, 2014 | 162 | 2014 |
| Retailer private-label margins: The role of supplier and quality-tier differentiation A Ter Braak, MG Dekimpe, I Geyskens Journal of Marketing 77 (4), 86-103, 2013 | 121 | 2013 |
| Does private-label production by national-brand manufacturers create discounter goodwill? A Ter Braak, B Deleersnyder, I Geyskens, MG Dekimpe International Journal of Research in Marketing 30 (4), 343-357, 2013 | 71 | 2013 |
| How do customers alter their basket composition when they perceive the retail store to be crowded? An empirical study A Aydinli, L Lamey, K Millet, A ter Braak, M Vuegen Journal of Retailing 97 (2), 207-216, 2021 | 37 | 2021 |
| Retail service innovations and their impact on retailer shareholder value: Evidence from an event study L Lamey, E Breugelmans, M Vuegen, A ter Braak Journal of the Academy of Marketing Science 49, 811-833, 2021 | 27 | 2021 |
| Innovation cloning: The introduction and performance of private label innovation copycats A ter Braak, B Deleersnyder Journal of Retailing 94 (3), 312-327, 2018 | 23 | 2018 |
| Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols S Maesen, L Lamey, A ter Braak, L Jansen Journal of the Academy of Marketing Science 50 (1), 108-130, 2022 | 19 | 2022 |
| How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases M Vuegen, A Ter Braak, L Lamey, KL Ailawadi Marketing Science Institute Report, 2019 | 5 | 2019 |
| The Impact of Retail Crowding on the Composition and Size of the Shopping Basket A Aydinli, A ter Braak, L Lamey, K Millet, M Vuegen | | 2019 |
| How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases M Vuegen, A Ter Braak, L Lamey, KL Ailawadi Retrieved from http s://www. msi. org/re-ports/how-mobile-self-scanning-use …, 2018 | | 2018 |
| Brands Going Healthy: When Do Health Symbol Additions Improve Product Performance? S Maesen, A ter Braak, L Lamey Marketing Dynamics, Location: Hong Kong, 2017 | | 2017 |
| How the Use of a Self-Scanner while Shopping Influences Consumer Spending M Vuegen, A ter Braak, L Lamey, K Ailawadi EMAC, Date: 2016/05/24-2016/05/27, Location: Oslo (Norway), 2016 | | 2016 |
| The Impact of Adding a Health Symbol on Product Performance: Evidence from a large-scale natural experiment S Maesen, A ter Braak, L Lamey EMAC, Location: Oslo, 2016 | | 2016 |
| How the Use of A Self-Scanner While Shopping Influences Consumer In-Store Choices M Vuegen, A ter Braak, L Lamey, K Ailawadi Workshop on The Influence of Expression Modalities on Preference …, 2016 | | 2016 |
| Creëert de productie van huismerken door A-fabrikanten discounter goodwill? AM ter Braak, B Deleersnyder, I Geyskens, M Dekimpe MOA Jaarboek 2015: Ontwikkelingen in het Marktonderzoek, 169-185, 2015 | | 2015 |
| The epidemic of innovation cloning: Retailers’ decision to introduce private label innovation copycats and national-brand manufacturers’ ability to withstand them A ter Braak, B Deleersnyder Marketing Dynamics Conference, Date: 2014/08/21-2014/08/23, Location: Las …, 2014 | | 2014 |
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