| The mediating role of total quality management between the entrepreneurial orientation and the organizational performance HS Al-Dhaafri, AK Al-Swidi, RZB Yusoff The TQM Journal 28 (1), 89-111, 2016 | 227 | 2016 |
| The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants MG Salimon, RZB Yusoff, SS Mohd Mokhtar International Journal of Bank Marketing 35 (4), 558-582, 2017 | 178 | 2017 |
| The impact of CRM dimensions on call center performance AO Abdullateef, SS Mokhtar, RZ Yusoff International Journal of Computer Science and network security 10 (12), 184-195, 2010 | 167 | 2010 |
| The effect of innovation and strategic planning on enhancing organizational performance of Dubai Police MS Alosani, R Yusoff, H Al-Dhaafri Innovation & Management Review 17 (1), 2-24, 2020 | 130 | 2020 |
| Key elements of market orientation on Malaysian SMEs performance SSM Mokhtar, RZ Yusoff, A Ahmad International Journal of Business and Society 15 (1), 49, 2014 | 116 | 2014 |
| A framework of halal certification practices for hotel industry MR Razalli, RZ Yusoff, MW Mohd Roslan Asian Social Science 9 (11), 316-326, 2013 | 114 | 2013 |
| Leadership styles, and their relationship with quality management practices in public hospitals in Saudi Arabia M Alharbi, RZ Yusoff International Journal of Economics and Management Sciences (IJEMS) 1 (10), 59-67, 2012 | 101 | 2012 |
| The effect of total quality management, enterprise resource planning and the entrepreneurial orientation on the organizational performance: The mediating role of the … HS Al-Dhaafri, RZ Yusoff, AK Al-Swidi International Journal of Business Administration 4 (1), 66-85, 2013 | 95 | 2013 |
| Does government support matter? Influence of organizational culture on sustainable construction among Malaysian contractors JA Bamgbade, AM Kamaruddeen, MNM Nawi, RZ Yusoff, RA Bin International Journal of Construction Management 18 (2), 93-107, 2018 | 86 | 2018 |
| Strategic planning and firm performance: A proposed framework S Ida, A Ramli, M Mustafa, RZ Yusoff International Academic Research Journal of Business and Technology 1 (2 …, 2015 | 79 | 2015 |
| The mediating role of TQM and organizational excellence, and the moderating effect of entrepreneurial organizational culture on the relationship between ERP and organizational … HS Al-Dhaafri, AK Al-Swidi, RZB Yusoff The TQM Journal 28 (6), 991-1011, 2016 | 73 | 2016 |
| The influence of top management commitment, process quality management and quality design on new product performance: A case of Malaysian manufacturers SSM Mokhtar, RZ Yusof Total Quality Management 21 (3), 291-300, 2010 | 64 | 2010 |
| Effects of customer relationship management strategy on call centre's employee intention to quit: Evidence from Malaysia call centers AO Abdullateef, SSM Muktar, RZ Yusoff, ISB Ahmad Procedia-Social and Behavioral Sciences 130, 305-315, 2014 | 63 | 2014 |
| Effects of Consumers’ trust and attitude toward online shopping M Al-Nasser, RZ Yusoff, R Islam, A ALNasser American Journal of Economics and Business Administration 6 (2), 58-71, 2014 | 63 | 2014 |
| E-Service Quality and its Effect on Consumers’ Perceptions Trust M Al-Nasser, RZ Yusoff, R Islam, A ALNasser American Journal of Economics and Business Administration 5 (2), 47-55, 2013 | 59 | 2013 |
| Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance SS Mohd Mokhtar, RZ Yusoff, R Arshad International Journal of Marketing Studies 1 (1), 77-84, 2009 | 58 | 2009 |
| The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: An insight into SME brands CH Ong, S Md. Salleh, R Zien Yusoff Gadjah Mada International Journal of Business 18 (1), 1-19, 2016 | 55 | 2016 |
| Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study D Ong Chuan Huat, S Md Salleh, R Zien Yusoff Asian Social Science 11 (26), 252-266, 2015 | 50 | 2015 |
| The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies MS Alawni, RZ Yusoff, AK Al-Swidi, EM Al-Matari Mediterranean Journal of Social Sciences 6 (1), 318-324, 2015 | 44 | 2015 |
| The mediating effects of first call resolution on call centers’ performance AO Abdullateef, SSM Mokhtar, RZ Yusoff Journal of Database Marketing & Customer Strategy Management 18, 16-30, 2011 | 43 | 2011 |
