| Sense of place: The importance for destination branding A Campelo, R Aitken, M Thyne, J Gnoth Journal of travel research 53 (2), 154-166, 2014 | 560 | 2014 |
| The importance of values research for nonprofit organisations: The motivation‐based values of museum visitors M Thyne International Journal of Nonprofit and Voluntary Sector Marketing 6 (2), 116-130, 2001 | 302 | 2001 |
| An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: A case study of backpacker tourists and the Scottish Youth Hostels Association R Nash, M Thyne, S Davies Tourism Management 27 (3), 525-532, 2006 | 287 | 2006 |
| Flying in the face of environmental concern: Why green consumers continue to fly S McDonald, CJ Oates, M Thyne, AJ Timmis, C Carlile Journal of Marketing Management 31 (13-14), 1503-1528, 2015 | 217 | 2015 |
| Comparing sustainable consumption patterns across product sectors S McDonald, C Oates, M Thyne, P Alevizou, LA McMorland International Journal of Consumer Studies 33 (2), 137-145, 2009 | 212 | 2009 |
| The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests M Thyne, R Lawson, S Todd Tourism management 27 (2), 201-213, 2006 | 209 | 2006 |
| Understanding tourist behavior using Means-End Chain theory. AJ McIntosh, MA Thyne | 163 | 2005 |
| Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings AM Hede, R Garma, A Josiassen, M Thyne European Journal of Marketing 48 (7/8), 1395-1412, 2014 | 139 | 2014 |
| A journey to the authentic: Museum visitors and their negotiation of the inauthentic AM Hede, M Thyne New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 95-113, 2013 | 128 | 2013 |
| Cruise tourism: Emerging issues and implications for a maturing industry C Weeden, JA Lester, M Thyne Journal of Hospitality and Tourism Management 18 (1), 26-29, 2011 | 118 | 2011 |
| A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish Youth Hostel Association M Thyne, S Davies, R Nash Journal of Quality Assurance in Hospitality & Tourism 5 (2-4), 95-119, 2005 | 82 | 2005 |
| Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters M Thyne, AM Hede Journal of Marketing Management 32 (15-16), 1478-1493, 2016 | 78 | 2016 |
| Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables A Makhal, K Robertson, M Thyne, M Mirosa Journal of Consumer behaviour 20 (5), 1025-1039, 2021 | 61 | 2021 |
| Social distance between residents and tourists explained by residents’ attitudes concerning tourism M Thyne, KM Woosnam, L Watkins, MA Ribeiro Journal of Travel Research 61 (1), 150-169, 2022 | 59 | 2022 |
| Destination avoidance and inept destination sets R Lawson, M Thyne Journal of Vacation Marketing 7 (3), 199-208, 2001 | 59 | 2001 |
| Resident perceptions of tourism: The role of social distance M Thyne, L Watkins, M Yoshida International Journal of Tourism Research 20 (2), 256-266, 2018 | 55 | 2018 |
| Means-end theory in tourism research. S McDonald, M Thyne, LA McMorland Annals of Tourism Research 35 (2), 2008 | 55 | 2008 |
| The ZMET method: Using projective technique to understand consumer home choice C Khoo-Lattimore, M Thyne, K Robertson The Marketing Review 9 (2), 139-154, 2009 | 51 | 2009 |
| Perceptions of backpacker accommodation facilities: A comparative study of Scotland and New Zealand J Cave, M Thyne, C Ryan Backpacker tourism: Concepts and profiles, 215-246, 2008 | 47 | 2008 |
| Advertising's impact on pre‐schoolers’ brand knowledge and materialism L Watkins, R Aitken, K Robertson, M Thyne, J Williams International Journal of Consumer Studies 40 (5), 583-591, 2016 | 41 | 2016 |
