| The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products R Chocarro, M Cortiñas, M Elorz Food Quality and Preference 20 (3), 176-186, 2009 | 108 | 2009 |
| The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders M Cortiñas, M Elorz, JM Múgica Journal of Retailing and Consumer Services 15 (1), 52-62, 2008 | 97 | 2008 |
| Omni-channel users and omni-channel customers: a segmentation analysis using distribution services M Cortiñas, R Chocarro, M Elorz Spanish Journal of Marketing-ESIC 23 (3), 415-436, 2019 | 54 | 2019 |
| Channel choice in the 21st century: The hidden role of distribution services RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 33 (1), 1-12, 2016 | 53 | 2016 |
| Retail store loyalty management via an analysis of heterogeneity of the service elements M Cortiñas, M Elorz, ML Villanueva The International Review of Retail, Distribution and Consumer Research 14 (4 …, 2004 | 44 | 2004 |
| The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing RR Betancourt, M Cortiñas, M Elorz, JM Mugica Quantitative Marketing and Economics 5, 293-312, 2007 | 39 | 2007 |
| Consumers' internal categorization structures: an additive tree analysis R Chocarro Eguaras, M Elorz Domezain, J Miguel Múgica Grijalba European Journal of Marketing 46 (6), 760-789, 2012 | 21 | 2012 |
| Loyalty cards: Are retailers ignoring noncard-holder behaviour M Cortiñas, M Elorz, JM Múgica European Retail Digest 45, 18-20, 2005 | 17 | 2005 |
| Private sales clubs: A 21st century distribution channel RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 37 (1), 44-56, 2017 | 16 | 2017 |
| La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva Economía agraria y Recursos naturales, 57-90, 2007 | 14 | 2007 |
| El valor de las marcas y la gestión minorista de la categoría de producto M Elorz Domezain El valor de las marcas y la gestión minorista de la categoría de producto, 1997 | 11 | 1997 |
| The use of a retail store database for brand choice analysis C Berné, M Cortiñas, M Elorz, JM Múgica The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004 | 10 | 2004 |
| The role of purchase regularity and purchase frequency in price and discount sensitivity M Andreeva, M Cortiñas, M Elorz J Mark Trends 1 (4), 57-73, 2010 | 7 | 2010 |
| La empresa industrial Navarra: estructura y resultados (1982-1989) ME Domezaín, MV Ruiz, EH Arribas Economía industrial, 241-261, 1991 | 5 | 1991 |
| The use of loyalty cards databases: difference in regular price and discount sensitivity in the brand choice between card and non-card holders M Cortinas, M Elorz, JE Mugica Journal of Retailing and Consumer Services 15 (1), 42-51, 2008 | 4 | 2008 |
| The impact of market environments on marketing relationships RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica International Journal of Marketing Studies 6 (1), 45, 2014 | 3 | 2014 |
| The Role of the Consumer in Retailing, Distribution Services and the Determinants of Customer Satisfaction RR Betancourt, M CortiÁas, M Elorz, JM Mugica College Park, MD, USA: Department of Economics, University of Maryland, 2004 | 3 | 2004 |
| Omnichannel behaviour: definitions and covariables R Chocarro, M Cortinas, M Elorz disponibile al seguente link, 2018 | 2 | 2018 |
| El problema de elección de marca en una categoría compleja. Aplicación de una red neuronal artificial JRE Domezain, JMM Grijalba, MC Ugalde Revista española de investigación de marketing 10 (1), 111-142, 2006 | 2* | 2006 |
| Análisis del posicionamiento de las marcas de una categoría a partir de las ventas agregadas de los establecimientos ME Domezaín Revista española de investigación de marketing 2 (1), 55, 1998 | 1 | 1998 |
Mónica CortiñasUniversidad Publica de Navarra在 unavarra.es 的电子邮件经过验证
