Sustainable market orientation: A new approach to managing marketing strategy RW Mitchell, B Wooliscroft, J Higham Journal of Macromarketing 30 (2), 160-170, 2010 | 301 | 2010 |
The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand J Stephenson, B Barton, G Carrington, A Doering, R Ford, D Hopkins, ... Energy Research & Social Science 7, 117-123, 2015 | 208 | 2015 |
Brands defined as semiotic marketing systems F Conejo, B Wooliscroft Journal of Macromarketing 35 (3), 287-301, 2015 | 182 | 2015 |
Measuring the impact of accounting journals using Google Scholar and the g-index D Rosenstreich, B Wooliscroft The British Accounting Review 41 (4), 227-239, 2009 | 139 | 2009 |
Diffusion of innovation: The case of ethical tourism behavior A Ganglmair-Wooliscroft, B Wooliscroft Journal of Business Research 69 (8), 2711-2720, 2016 | 114 | 2016 |
Effectuation and internationalisation: A review and agenda for future research M Karami, B Wooliscroft, L McNeill Small Business Economics 55, 777-811, 2020 | 93 | 2020 |
A twenty-first century guide to Aldersonian marketing thought B Wooliscroft, RD Tamilia, SJ Shapiro Springer Science+ Business Media, Incorporated, 2006 | 88 | 2006 |
Emerging energy transitions: PV uptake beyond subsidies R Ford, S Walton, J Stephenson, D Rees, M Scott, G King, J Williams, ... Technological Forecasting and Social Change 117, 138-150, 2017 | 86 | 2017 |
How international are the top academic journals? The case of marketing D Rosenstreich, B Wooliscroft European Business Review, 2006 | 73 | 2006 |
Applying sustainability in national park management: balancing public and private interests using a sustainable market orientation model R Mitchell, B Wooliscroft, JES Higham Journal of Sustainable Tourism 21 (5), 695-715, 2013 | 72 | 2013 |
The hierarchy of ethical consumption behavior: The case of New Zealand B Wooliscroft, A Ganglmair-Wooliscroft, A Noone Journal of Macromarketing 34 (1), 57-72, 2014 | 70 | 2014 |
Well-being and everyday ethical consumption A Ganglmair-Wooliscroft, B Wooliscroft Journal of Happiness Studies 20 (1), 141-163, 2019 | 55 | 2019 |
Authenticity: A macromarketing perspective D Kadirov, RJ Varey, B Wooliscroft Journal of Macromarketing 34 (1), 73-79, 2014 | 51 | 2014 |
Ethical behaviour on holiday and at home: Combining behaviour in two contexts A Ganglmair-Wooliscroft, B Wooliscroft Journal of Sustainable Tourism 25 (4), 589-604, 2017 | 48 | 2017 |
Contrasting approaches to fuel poverty in New Zealand R Lawson, J Williams, B Wooliscroft Energy Policy 81, 38-42, 2015 | 48 | 2015 |
Macromarketing and the systems imperative B Wooliscroft Journal of macromarketing 41 (1), 116-123, 2021 | 46 | 2021 |
Growth, excess and opportunities: Marketing systems’ contributions to society B Wooliscroft, A Ganglmair-Wooliscroft Journal of Macromarketing 38 (4), 355-363, 2018 | 44 | 2018 |
Re-inventing wroe? B Wooliscroft Marketing theory 8 (4), 367-385, 2008 | 44 | 2008 |
Understanding the energy consumption choices and coping mechanisms of fuel poor households in New Zealand F McKague, R Lawson, M Scott, B Wooliscroft New Zealand Sociology 31 (1), 106-126, 2016 | 36 | 2016 |
An investigation of sustainable consumption behavior systems–Exploring personal and socio-structural characteristics in different national contexts A Ganglmair-Wooliscroft, B Wooliscroft Journal of Business Research 148, 161-173, 2022 | 23 | 2022 |