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Xiaoli Nan
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Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing
X Nan, K Heo
Journal of advertising 36 (2), 63-74, 2007
13012007
When vaccines go viral: an analysis of HPV vaccine coverage on YouTube
R Briones, X Nan, K Madden, L Waks
Health communication 27 (5), 478-485, 2012
4262012
HPV vaccine information in the blogosphere: how positive and negative blogs influence vaccine-related risk perceptions, attitudes, and behavioral intentions
X Nan, K Madden
Health communication 27 (8), 829-836, 2012
2502012
The relative persuasiveness of gain-and loss-framed messages for promoting vaccination: A meta-analytic review
DJ O'Keefe, X Nan
Health communication 27 (8), 776-783, 2012
2112012
Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine
X Nan, MF Dahlstrom, A Richards, S Rangarajan
Health communication 30 (3), 301-308, 2015
1962015
Social distance, framing, and judgment: A construal level perspective
X Nan
Human Communication Research 33 (4), 489-514, 2007
1962007
Advertising and the consumer information environment online
RJ Faber, M Lee, X Nan
American behavioral scientist 48 (4), 447-466, 2004
1932004
Advertising theory: Reconceptualizing the building blocks
X Nan, RJ Faber
Marketing Theory 4 (1-2), 7-30, 2004
1652004
Sorting through search results: a content analysis of HPV vaccine information online
K Madden, X Nan, R Briones, L Waks
Vaccine 30 (25), 3741-3746, 2012
1352012
Communicating to young adults about HPV vaccination: Consideration of message framing, motivation, and gender
X Nan
Health Communication 27 (1), 10-18, 2012
1332012
Role of narrative perspective and modality in the persuasiveness of public service advertisements promoting HPV vaccination
X Nan, M Futerfas, Z Ma
Health Communication 32 (3), 320-328, 2017
1202017
Public health messaging during the COVID-19 pandemic and beyond: Lessons from communication science
X Nan, IA Iles, B Yang, Z Ma
Health communication 37 (1), 1-19, 2022
1082022
Temporal framing effects differ for narrative versus non-narrative messages: The case of promoting HPV vaccination
J Kim, X Nan
Communication research 46 (3), 401-417, 2019
1052019
Affective cues and brand‐extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
X Nan
Psychology & Marketing 23 (7), 597-616, 2006
1032006
Relative persuasiveness of gain-versus loss-framed human papillomavirus vaccination messages for the present-and future-minded
X Nan
Human Communication Research 38 (1), 72-94, 2012
992012
Acceptability of the H1N1 vaccine among older adults: The interplay of message framing and perceived vaccine safety and efficacy
X Nan, B Xie, K Madden
Health Communication 27 (6), 559-568, 2012
942012
Influence of self-affirmation on responses to gain-versus loss-framed antismoking messages
X Zhao, X Nan
Human communication research 36 (4), 493-511, 2010
852010
Effectiveness of cigarette warning labels: examining the impact of graphics, message framing, and temporal framing
X Nan, X Zhao, B Yang, I Iles
Health communication 30 (1), 81-89, 2015
842015
Why do people believe health misinformation and who is at risk? A systematic review of individual differences in susceptibility to health misinformation
X Nan, Y Wang, K Thier
Social Science & Medicine 314, 115398, 2022
742022
The influence of liking for a public service announcement on issue attitude
X Nan
Communication research 35 (4), 503-528, 2008
732008
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