| Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective MB Suter, FM Borini, DE Floriani, D da Silva, E Polo Journal of Business Research 84, 46-58, 2018 | 56 | 2018 |
| Construção de cenários: apreciação de métodos mais utilizados na administração estratégica MB Sutter, D Estima, EF Polo, JTC Wright Espacios 33 (8), 13, 2012 | 38 | 2012 |
| In search of tools for the use of country image (CI) in the brand MB Suter, J de Moura Engracia Giraldi, FM Borini, MLF MacLennan, ... Journal of Brand Management 25, 119-132, 2018 | 33 | 2018 |
| Atributos da imagem do país de origem como fonte de vantagem competitiva: estudo no segmento internacional da moda brasileira MB Sutter, EF Polo, MLF Maclennan Internext 9 (2), 75-93, 2014 | 28 | 2014 |
| Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective MB Suter, S Munjal, F Borini, D Floriani Journal of Business Research 134, 415-427, 2021 | 24 | 2021 |
| Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation MB Sutter, B Galleli, MLF MacLennan, EF Polo, HL Correa Latin American Journal of Management for Sustainable Development 2 (3-4 …, 2015 | 16 | 2015 |
| Leveraging the Country-of-Origin Image by managing it at different levels MB Suter, F Borini, D Coelho, M Oliveira Jr, M Machado Place Branding and Public Diplomacy, 2019 | 14 | 2019 |
| Country of origin image and foreign markets strategy: Analysis of the Brazilian cosmetics company Natura M Sutter, ML MacLennan, C Fernandes, M Oliveira Jr Revista Brasileira de Marketing 4 (3), 2015 | 14 | 2015 |
| Brand activism as a marketing strategy: an integrative framework and research agenda PC Pimentel, M Bassi‑Suter, SR Didonet Journal of Brand Management, 2023 | 11 | 2023 |
| Diferenciação e competitividade da oferta de moda brasileira no mercado internacional MB Sutter, MLF MacLennan, EF Polo, VI Strehlau RAM. Revista de Administração Mackenzie 17 (1), 165-196, 2016 | 11 | 2016 |
| Sustentabilidade na moda brasileira: oportunidades e desafios no mercado internacional B Galleli, MB Sutter, MLF MacLennan, EF POLO, HL CORREA Revista de Gestão Social e Ambiental 9 (3), 45-62, 2016 | 10 | 2016 |
| Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry MB Sutter, E Polo, MLF Maclennan Revista Eletrônica de Negócios Internacionais: Internext 9 (2), 75-93, 2014 | 9 | 2014 |
| The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer LT Bastos Rudolph, M Bassi Suter, S Barakat Journal of Macromarketing, 1-17, 2023 | 6 | 2023 |
| The corporate branding in international operations J Rodrigues, BG Mazzola, MB Sutter, NN Miyahira, MTL Fleury Internext 12 (1), 1-15, 2017 | 6 | 2017 |
| Perspectivas para a sustentabilidade na oferta de moda brasileira no mercado internacional B Galleli, MB Sutter, MLF Mac Lennan, L Ferranty Revista de Gestão Social e Ambiental 9 (3), 45-62, 2015 | 6 | 2015 |
| Estudo sobre a utilização de atributos da identidade cultural brasileira como fonte de vantagem competitiva no segmento de moda MB Sutter, SR Barakat, SA Massaini, MCG Porto, B de Lourdes Marinho Revista Administração em Diálogo 16 (1), 130-156, 2014 | 6 | 2014 |
| The influences on business students to become entrepreneurs SB Artuso, MB Sutter, PV de Castro Krakauer, EF Polo, MIR de Almeida African Journal of Business Management 6 (42), 10616, 2012 | 6 | 2012 |
| Apresentação no ponto de vendas: um estudo exploratório no varejo de moda popular MB Sutter, F Plutarco, J Parente Análise–Revista de Administração da PUCRS 23 (1), 05-18, 2012 | 6 | 2012 |
| A imagem do país de origem como fonte de vantagem competitiva no mercado internacional: um estudo exploratório no segmento da moda brasileira. 2012. 164f MB SUTTER Dissertação (Mestrado em Administração)–Faculdade de Economia e …, 2017 | 5 | 2017 |
| Internationalization strategies adopted by Natura in Latin America and Europe: An exploratory study with an emerging market company MB Sutter, E Vasconcellos, EF Polo African Journal of Business Management 8 (14), 561, 2014 | 5 | 2014 |
