| Tracking users' visual attention and responses to personalized advertising based on task cognitive demand H Bang, BW Wojdynski Computers in Human Behavior 55, 867-876, 2016 | 208 | 2016 |
| How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib Journal of Interactive Marketing 42 (1), 18-31, 2018 | 89 | 2018 |
| Building a better native advertising disclosure BW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL Malson Journal of Interactive Advertising 17 (2), 150-161, 2017 | 88 | 2017 |
| Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news K Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H Bang Media Psychology 21 (2), 202-221, 2018 | 86 | 2018 |
| Distraction effects of contextual advertising on online news processing: an eye-tracking study BW Wojdynski, H Bang Behaviour & Information Technology 35 (8), 654-664, 2016 | 66 | 2016 |
| Consumer response to Ads in social network sites: an exploration into the role of Ad location and path HJ Bang, WN Lee Journal of Current Issues & Research in Advertising 37 (1), 1-14, 2016 | 58 | 2016 |
| Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation H Bang, J Kim, D Choi Computers in Human Behavior 89, 70-78, 2018 | 51 | 2018 |
| How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism H Bang, D Choi, BW Wojdynski, YI Lee International Journal of Advertising 38 (8), 1116-1138, 2019 | 39 | 2019 |
| Extending expectancy violations theory to multiplayer online games: The structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and … NJ Evans, H Bang Journal of Promotion Management 25 (4), 589-608, 2019 | 23 | 2019 |
| Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans H Bang, D Choi, S Yoon, TH Baek, Y Kim European Journal of Marketing 55 (6), 1780-1802, 2021 | 22 | 2021 |
| Emojis and assertive environmental messages in social media campaigns TH Baek, S Kim, S Yoon, YK Choi, D Choi, H Bang Internet Research 32 (3), 988-1002, 2022 | 20 | 2022 |
| Brand awe: A key concept for understanding consumer response to luxury and premium brands J Kim, H Bang, WK Campbell The Journal of Social Psychology 161 (2), 245-260, 2021 | 18 | 2021 |
| Slow versus fast: How speed-induced construal affects perceptions of advertising messages S Yoon, H Bang, D Choi, K Kim International Journal of Advertising 40 (2), 225-245, 2021 | 17 | 2021 |
| The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals H Bang, JJ Yoo, D Choi Journal of Business Research 79, 66-78, 2017 | 16 | 2017 |
| The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity H Bang, K King International Journal of Advertising 40 (7), 994-1023, 2021 | 14 | 2021 |
| Picture perfect: How photographs influence emotion attention and selection in social media news posts K Keib, C Espina, YI Lee, B Wojdynski, D Choi, H Bang Annual Conference of the Association for Education in Journalism and Mass …, 2016 | 13 | 2016 |
| Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style H Bang, D Choi, TH Baek, S Do Oh, Y Kim Leveraged Marketing Communications, 22-41, 2021 | 9 | 2021 |
| Message assertiveness and price discounts: differences between hedonic and utilitarian consumption D Choi, H Bang, S Yoon, TH Baek International Journal of Advertising 43 (1), 149-172, 2024 | 3 | 2024 |
| Consumer response to patriotic ads for domestic versus foreign brands in contexts of international sporting events: The role of national identity activation and group emotion JJ Yoo, D Choi, H Bang Communication & Sport 11 (5), 905-928, 2023 | 1 | 2023 |
| Brand Awe: Dimensions and Measures J Kim, H Bang, WK Campbell OSF, 2020 | | 2020 |
