The Language of Marketplace Rituals: Implications for Customer Experience Management CC Otnes, BE Ilhan, A Kulkarni Journal of Retailing 88 (3), 367-383, 2012 | 128 | 2012 |
Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing AA Kulkarni, H Yuan Journal of Advertising 44 (3), 254-263, 2015 | 39 | 2015 |
Boomerang Effect of Incentive Reminders During a Shopping Trip AA Kulkarni, XC Wang, H Yuan Journal of Consumer Marketing 36 (5), 592-599, 2019 | 11 | 2019 |
Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence AA Kulkarni, H Yuan Journal of Behavioral Decision Making 30 (5), 1041-1051, 2017 | 10 | 2017 |
The Role of Congruence Theory in Consumer Response to Business-To-Consumer Gift Giving A Kulkarni, C Otnes, J Ruth, T White NA - Advances in Consumer Research 35, 901-902, 2008 | 5 | 2008 |
No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing AA Kulkarni Journal of Promotion Management 26 (1), 50-74, 2020 | 4 | 2020 |
Consumers’ Use of an Expected Future Price as a Reference: An Investigation of the Psychological and Contextual Antecedents AA Kulkarni University of Illinois at Urbana-Champaign, 2011 | 2 | 2011 |
Induction of Construal-Level Mindset via Experience of Surprise: An Abstract AA Kulkarni, J Vanhamme Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
Consumers’ Search Intentions in Response to Conditional Promotions A Kulkarni, H Yuan NA - Advances in Consumer Research 40, 802-803, 2012 | 1 | 2012 |
Induction of Construal-Level Mindset Via Surprise and the Follow-Up Effect on Consumer Evaluations and Judgments AA Kulkarni, J Vanhamme Proceedings of the Society of Consumer Psychology 2018 Winter Conference, 5-5, 2018 | | 2018 |
Induction of Construal-Level Mindset Via Surprise and the Follow-Up Effect on Consumer Evaluations and Judgments AA Kulkarni, J Vanhamme NA - Advances in Consumer Research 46, 916-916, 2018 | | 2018 |
Boomerang Effect of Conditional Promotions in Shopping Cart Abandonments A Kulkarni, C Wang, H Yuan NA - Advances in Consumer Research 44, 745-745, 2016 | | 2016 |
Boomerang Effect of the Conditional Promotions: Implications for Shopping Cart Abandonment H Yuan, A Kulkarni, C Wang 2015 SMA Proceedings- Real Time Marketing, 442-443, 2015 | | 2015 |
The Effect of Price Promotion Patterns on Consumers’ Use of an Expected Price As a Reference Price A Kulkarni, K Monroe NA - Advances in Consumer Research 41, 819-819, 2013 | | 2013 |
Asymmetries in the Impact of Action and Inaction Regret: When and Why Do They Occur? A Kulkarni, R Adaval NA - Advances in Consumer Research 40, 1120-1120, 2012 | | 2012 |
The Consequences of the Horizontal-Vertical Cultural Distinction for Consumer Responses to Advertising Messages AA Kulkarni, S Shavitt Advances in Consumer Psychology 1, 241-241, 2009 | | 2009 |
The Influence of Change-Focused Advertising Appeals and Self-Referencing on Consumer Persuasion JA Ruth, L Tuncay, A Kulkarni, C Otnes 2009 AMA Educators’ Proceedings- Enhancing Knowledge Development in …, 2009 | | 2009 |
The Structure and Function of Language in the Strategic Rituals of Service Providers CC Otnes, BE Ilhan, A Kulkarni 2008 AMA Winter Educators’ Proceedings- Marketing Theory and Applications 19 …, 2008 | | 2008 |
The Influence of Self-Referencing and Change-Focused Advertising Appeals J Ruth, CC Otnes, L Tuncay, AA Kulkarni Proceedings of the Society for Consumer Psychology 2007 Winter Conference, 2-2, 2007 | | 2007 |
Consumer Purchasing Decisions with Regard to Environmentally Friendly Products vis-á-vis Environmentally Unfriendly Products AA Kulkarni University of Illinois at Urbana-Champaign, 2005 | | 2005 |