| Customer engagement in social media: a framework and meta-analysis F de Oliveira Santini, WJ Ladeira, DC Pinto, MM Herter, CH Sampaio, ... Journal of the Academy of Marketing Science 48, 1211-1228, 2020 | 462 | 2020 |
| Apps for mobile banking and customer satisfaction: a cross-cultural study CH Sampaio, WJ Ladeira, FDO Santini International Journal of Bank Marketing 35 (7), 1133-1153, 2017 | 212 | 2017 |
| Student satisfaction in higher education: A meta-analytic study FO Santini, WJ Ladeira, CH Sampaio, G da Silva Costa Journal of Marketing for Higher Education 27 (1), 1-18, 2017 | 200 | 2017 |
| A pesquisa survey em artigos de marketing nos Enanpads da década de 90 MG Perin, CH Sampaio, LMS Froemming, FB Luce Anais do XXIV ENANPAD, 2000, Brasil., 2000 | 139 | 2000 |
| The brand experience extended model: a meta-analysis F de Oliveira Santini, WJ Ladeira, CH Sampaio, DC Pinto Journal of Brand Management 25, 519-535, 2018 | 118 | 2018 |
| An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015 | 101 | 2015 |
| Marketing metrics: Insights from Brazilian managers CH Sampaio, C Simões, MG Perin, A Almeida Industrial Marketing Management 40 (1), 8-16, 2011 | 100 | 2011 |
| Antecedents and consequences of impulse buying: a meta-analytic study FDO Santini, WJ Ladeira, VA Vieira, CF Araujo, CH Sampaio RAUSP Management Journal 54 (2), 178-204, 2019 | 99 | 2019 |
| Performance empresarial: uma comparação entre indicadores subjetivos e objetivos MG Perin, CH Sampaio Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999 | 96 | 1999 |
| Students' trust, value and loyalty: evidence from higher education in Brazil CH Sampaio, MG Perin, C Simões, H Kleinowski Journal of Marketing for Higher Education 22 (1), 83-100, 2012 | 95 | 2012 |
| A meta-analysis of the antecedents and consequences of satisfaction in tourism and hospitality WJ Ladeira, FO Santini, CF Araujo, CH Sampaio Journal of Hospitality Marketing & Management 25 (8), 975-1009, 2016 | 93 | 2016 |
| Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP De Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012 | 92 | 2012 |
| Pesquisa científica da área de marketing: uma revisão histórica CH Sampaio, MG Perin Revista de Administração Contemporânea 10, 179-202, 2006 | 91 | 2006 |
| Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS L Closs, G Ferreira, C Sampaio, M Perin Revista de Administração Contemporânea 16, 59-78, 2012 | 87 | 2012 |
| Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016 | 86 | 2016 |
| Planejamento estratégico CH SAMPAIO, MG PERIN Porto Alegre, Ed. SEBRAE/RS 3, 2004 | 74 | 2004 |
| The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018 | 73 | 2018 |
| Orientação para o mercado, porte empresarial e performance MG Perin, CH Sampaio RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004 | 72 | 2004 |
| Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness F de Oliveira Santini, WJ Ladeira, CH Sampaio International Journal of Tourism Research 20 (3), 277-285, 2018 | 67 | 2018 |
| Moderating effects of sales promotion types FO Santini, CH Sampaio, MG Perin, LB Espartel, WJ Ladeira BAR-Brazilian Administration Review 12 (2), 169-189, 2015 | 59 | 2015 |
Marcelo Gattermann PerinEAESP / FGV在 fgv.br 的电子邮件经过验证
