| Churn analytics on Indian prepaid mobile services PS Rajeswari, P Ravilochanan Asian Social Science 10 (13), 169, 2014 | 13 | 2014 |
| Smartphone Usage and the Addiction Behavior among Children–A Global Study R Seetharaman, PS Rajeswari Specialusis Ugdymas 1 (43), 6533-6541, 2022 | 5 | 2022 |
| Investment behavior and risk-return perception of investors in equity shares T Ramachandran, PS Rajeswari, S Chinnathambi Contemporary Research Issues and Challenges in Emerging Economies, 2011 | 4 | 2011 |
| An empirical study on customer churn behaviour of indian prepaid mobile services PS Rajeswari, P Ravilochanan Middle-East Journal of Scientific Research 21 (7), 1075-1082, 2014 | 3 | 2014 |
| GENERATION Z AT WORKPLACE JM De Chlarence, R Shanmugam, PS Rajeswari NeuroQuantology 20 (5), 3717, 2022 | 2 | 2022 |
| Development, measurement and validation of customer churn scale in Indian mobile services PS Rajeswari, P Suganthi International Journal of Services and Operations Management 42 (3), 295-314, 2022 | 2 | 2022 |
| An empirical model on customers' perception in the selection of Indian prepaid mobile services PS Rajeswari, P Ravilochanan Indian Journal of Finance, 2014 | 2 | 2014 |
| Sustainable consumerism of smartphone usage in global electronic markets R Seetharaman, PS Rajeswari International Journal of Business Forecasting and Marketing Intelligence 8 …, 2023 | 1 | 2023 |
| Personality Traits-A Conceptual Perspective N Vanaja, PS Rajeswari Specialusis Ugdymas 1 (43), 7747-7755, 2022 | 1 | 2022 |
| SERVICE QUALITY OF DENTAL CARE SERVICES CSA Mohan, R Shanmugam, PS Rajeswari International Journal of Early Childhood 14 (03), 2022, 2022 | 1 | 2022 |
| Quality Of Work Life Among Women. R Shanmugam, PS Rajeswari Special Education 1 (43), 2022 | 1 | 2022 |
| Smart moves: Flipkart’s name-personalized nudging techniques to combat cart abandonment V Sajan, R PS Journal of Information Technology Teaching Cases, 20438869241301078, 2024 | | 2024 |
| Keeping viewers hooked: Netflix’s innovative strategies for reducing churn IS Neglur, R PS Journal of Information Technology Teaching Cases, 20438869241296895, 2024 | | 2024 |
| Case study Apple: Exploring the effects of brand power through nudge theory IS Neglur, PS Rajeswari Journal of Information Technology Teaching Cases, 20438869241241086, 2024 | | 2024 |
| Corona virus pandemic: entrepreneurial orientation and its influence on firm performance-evidence from emerging software industry PS Rajeswari, P Suganthi International Journal of Business Excellence 31 (1), 75-89, 2023 | | 2023 |
| Quality Of Work Life Among Women M Monika, R Shanmugam, PS Rajeswari Specialusis Ugdymas 1 (43), 648-659, 2022 | | 2022 |
| CRM Loyalty Programs S Anand, R Shanmugam, PS Rajeswari Specialusis Ugdymas 1 (43), 606-615, 2022 | | 2022 |
| Comparing Men's and Women's Decision-Making Styles: Insights for Marketers K Dharani, PS Rajeswari Specialusis Ugdymas 1 (43), 584-592, 2022 | | 2022 |
| IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONS C Sriram, R Shanmugam, PS Rajeswari NeuroQuantology 20 (5), 3933, 2022 | | 2022 |
| ANALYSIS OF CONSUMER PURCHASE INTENTION TOWARDS PERSONALIZED RETARGETED ADVERTISEMENTS S Vaidhyanathan, PS Rajeswari NeuroQuantology 20 (5), 3688, 2022 | | 2022 |
