Online Advertising Revenue Forecasting: An Interpretable Deep Learning Approach M Würfel, Q Han, M Kaiser 2021 IEEE International Conference on Big Data (Big Data), 1980-1989, 2021 | 7 | 2021 |
Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates E Fubel, NM Groll, P Gundlach, Q Han, M Kaiser arXiv preprint arXiv:2306.01785, 2023 | 3 | 2023 |
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape F Oldenburg, Q Han, M Kaiser arXiv preprint arXiv:2302.05762, 2023 | 1 | 2023 |
Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off M Rocha, V Høgheim, M Almeida, A Theilmann, J Silva, A Gambetti, ... Digital Marketing & eCommerce Conference, 127-134, 2024 | | 2024 |
Shopping Missions in Online Grocery Shopping ME Pocsay, Q Han, M Kaiser Available at SSRN 4797715, 2024 | | 2024 |
Russia’s e-commerce trade in the aftermath of the 2022 invasion: Evidence from high-frequency data A Avdeenko, M Kaiser, K Kis-Katos https://voxeu.org/article/russia-s-e-commerce-trade-aftermath-2022-invasion, 2022 | | 2022 |