| Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach H Shabbir, D Palihawadana, D Thwaites Psychology & marketing 24 (3), 271-293, 2007 | 159 | 2007 |
| The use of humor to mask deceptive advertising: It's no laughing matter H Shabbir, D Thwaites Journal of Advertising 36 (2), 75-85, 2007 | 148 | 2007 |
| Corporate image: A service recovery perspective RB Mostafa, CR Lages, HA Shabbir, D Thwaites Journal of service research 18 (4), 468-483, 2015 | 139 | 2015 |
| Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self‐construal D Skarmeas, HA Shabbir European Journal of Marketing 45 (5), 720-738, 2011 | 111 | 2011 |
| Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach M Jurgens, P Berthon, L Papania, HA Shabbir Industrial Marketing Management 39 (5), 769-775, 2010 | 80 | 2010 |
| Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions GM Agag, MA Khashan, N Colmekcioglu, A Almamy, NS Alharbi, R Eid, ... Information Technology & People 33 (1), 129-159, 2020 | 53 | 2020 |
| Exploring perceptions of advertising ethics: An informant-derived approach HA Shabbir, H Maalouf, M Griessmair, N Colmekcioglu, P Akhtar Journal of Business Ethics 159, 727-744, 2019 | 41 | 2019 |
| Deconstructing subtle racist imagery in television ads HA Shabbir, MR Hyman, J Reast, D Palihawadana Journal of business ethics 123, 421-436, 2014 | 40 | 2014 |
| Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change AM Ghouri, P Akhtar, M Shahbaz, H Shabbir Technological Forecasting and Social Change 146, 320-330, 2019 | 37 | 2019 |
| Effect of privacy concerns and engagement on social support behaviour in online health community platforms HT Tseng, F Ibrahim, N Hajli, TM Nisar, H Shabbir Technological Forecasting and Social Change 178, 121592, 2022 | 36 | 2022 |
| The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: Physician versus consumer views J Reast, D Palihawadana, H Shabbir Journal of Advertising Research 48 (3), 450-464, 2008 | 24 | 2008 |
| The social marketing of giving: A framework for public policy intervention A Sargeant, J Shang, H Shabbir Public Management Review 12 (5), 635-662, 2010 | 21 | 2010 |
| A multidimensional practice-based framework of interactive value formation T Luyen, H Shabbir, D Dean Journal of Service Research 25 (2), 281-300, 2022 | 15 | 2022 |
| A macromarketing prescription for Covid-19: Solidarity and care ethics HA Shabbir, MR Hyman, A Kostyk Journal of Macromarketing 41 (2), 181-193, 2021 | 13 | 2021 |
| Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self D Dean, R Trees, H Shabbir Journal of Marketing Management 36 (17-18), 1615-1634, 2020 | 13 | 2020 |
| 25 years of Psychology & Marketing: a multidimensional review HA Shabbir, J Reast, D Palihawadana Psychology & Marketing 26 (12), 1031-1065, 2009 | 11 | 2009 |
| Coordination and collaboration for humanitarian operational excellence: big data and modern information processing systems P Akhtar, VS Osburg, G Kabra, S Ullah, H Shabbir, S Kumari Production Planning & Control 33 (6-7), 705-721, 2022 | 10 | 2022 |
| ‘Freedom through marketing’is not doublespeak H Shabbir, MR Hyman, D Dean, S Dahl Journal of Business Ethics 164, 227-241, 2020 | 10 | 2020 |
| Anti-child-abuse ads: believability and willingness-to-act M Hyman, H Shabbir, S Chari, A Oikonomou Journal of Social Marketing 4 (1), 58-76, 2014 | 9 | 2014 |
| Disruptive events and associated discontinuities: A macromarketing prescription MR Hyman, A Kostyk, HA Shabbir Journal of Macromarketing 41 (3), 441-448, 2021 | 7 | 2021 |
