| Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study K Opat, H Magness, E Irlbeck Journal of Applied Communications 102 (4), 6, 2018 | 11 | 2018 |
| Get the Story Straight: Comparing Narrative and Logical-Scientific Communication to Capture Gen Z’s Interest in Science Podcasts K Opat, E Irlbeck, RG Cummins, N Li, A Boren-Alpizar Journal of Radio and Audio Media, 2022 | 7 | 2022 |
| Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications. K Opat, K Jennings, C Meyers Journal of Applied Communications 105 (2), COV-COV, 2021 | 6 | 2021 |
| Genetic Modification, Factory Farms, and ALF: A Focus Group Study of the Netflix Original Film Okja GM Steede, K Opat, LS Curren, E Irlbeck Journal of Applied Communications 102 (4), 9, 2018 | 6 | 2018 |
| Do touch that dial: A guide to continuous response measurement in agricultural communications C Lawson, L Fischer, L LaGrande, K Opat Journal of Applied Communications 104 (3), 8, 2020 | 4 | 2020 |
| Disseminating scientific information to Generation Z through podcasts: An explanatory sequential mixed methods study K Opat | 3 | 2020 |
| When Science Journalism is Awesome: Measuring Audiences’ Experiences of awe from Reading Science Stories AR Landrum, K Janét, K Opat, H Akin Journalism Practice, 1-17, 2022 | 2 | 2022 |
| Agri-Science Faculty Perceptions of Communication Activities at Texas Tech University, a Non-Land-Grant Institution K Opat, E Irlbeck, K Dickey Journal of Applied Communications 105 (1), 8, 2021 | 1 | 2021 |
| Do touch that dial: A guide to continuous response measurement in agricultural communications L Fischer, C Lawson, L LaGrande, K Opat | | 2020 |
| Acing the media interview: What to know to promote your programs K Opat, E Irlbeck | | 2017 |
