| The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality RC Mulyanegara, Y Tsarenko, A Anderson Journal of brand management 16, 234-247, 2009 | 382 | 2009 |
| International and local student satisfaction: Resources and capabilities perspective FT Mavondo, Y Tsarenko, M Gabbott Journal of marketing for higher education 14 (1), 41-60, 2004 | 296 | 2004 |
| Environmental concern and environmental purchase intentions: The mediating role of learning strategy JD Newton, Y Tsarenko, C Ferraro, S Sands Journal of Business Research 68 (9), 1974-1981, 2015 | 293 | 2015 |
| Understanding consumer intention to use mobile services J Revels, D Tojib, Y Tsarenko Australasian Marketing Journal 18 (2), 74-80, 2010 | 289 | 2010 |
| Post-adoption modeling of advanced mobile service use D Tojib, Y Tsarenko Journal of Business Research 65 (7), 922-928, 2012 | 222 | 2012 |
| “I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions Y Strizhakova, Y Tsarenko, JA Ruth Journal of Service Research 15 (4), 414-429, 2012 | 196 | 2012 |
| Environmentally conscious consumption: The role of retailers and peers as external influences Y Tsarenko, C Ferraro, S Sands, C McLeod Journal of Retailing and Consumer Services 20 (3), 302-310, 2013 | 187 | 2013 |
| Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response Y Tsarenko, D Tojib Journal of Marketing Management 31 (17-18), 1851-1877, 2015 | 186 | 2015 |
| A transactional model of forgiveness in the service failure context: a customer‐driven approach Y Tsarenko, D Rooslani Tojib Journal of Services Marketing 25 (5), 381-392, 2011 | 177 | 2011 |
| Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure M Gabbott, Y Tsarenko, WH Mok Journal of Service Research 14 (2), 234-248, 2011 | 176 | 2011 |
| A proposed multi‐dimensional approach to evaluating service recovery MS Bhandari, Y Tsarenko, MJ Polonsky Journal of Services Marketing 21 (3), 174-185, 2007 | 157 | 2007 |
| The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes Y Tsarenko, D Tojib Journal of Marketing Management 28 (9-10), 1217-1239, 2012 | 154 | 2012 |
| Coping with service failures: The role of emotional intelligence, self‐efficacy and intention to complain Y Tsarenko, Y Strizhakova European Journal of Marketing 47 (1/2), 71-92, 2013 | 152 | 2013 |
| Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident? TH Ho, D Tojib, Y Tsarenko International Journal of Hospitality Management 87, 102501, 2020 | 133 | 2020 |
| The development of competent marketing professionals I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan Journal of Marketing Education 31 (3), 253-263, 2009 | 129 | 2009 |
| Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market RC Mulyanegara, Y Tsarenko Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009 | 115 | 2009 |
| When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition Y Tsarenko, C Leo, HM Herman Journal of Business Research 82, 260-268, 2018 | 114 | 2018 |
| Is “being green” a determinant of participation in university sustainability initiatives? FR Figueredo, Y Tsarenko International Journal of Sustainability in Higher Education 14 (3), 242-253, 2013 | 93 | 2013 |
| Reclaiming the future: Understanding customer forgiveness of service transgressions Y Tsarenko, Y Strizhakova, CC Otnes Journal of Service Research 22 (2), 139-155, 2019 | 87 | 2019 |
| Together and apart: Exploring structure of the corporate–NPO relationship D Simpson, K Lefroy, Y Tsarenko Journal of business ethics 101, 297-311, 2011 | 87 | 2011 |
