Johanna Gummerus 个人学术档案

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引用	7760	4437
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Veronica LiljanderHanken在 hanken.fi 的电子邮件经过验证
Catharina von KoskullAssociate professor, University of Vaasa在 uva.fi 的电子邮件经过验证
Christian GrönroosProfessor of Service and Relationship Marketing, Hanken School of Economics Finland在 hanken.fi 的电子邮件经过验证
Allard VAN RIELFull Professor of Marketing, Hasselt University在 uhasselt.be 的电子邮件经过验证
Hannele Kauppinen-RäisänenUniversity of Helsinki, Department of Economics and Management, ORCHID: 0000-0001-5341-2533在 helsinki.fi 的电子邮件经过验证
Per SkålénProfessor of Business Administration, Karlstad University在 kau.se 的电子邮件经过验证
Minna PuraPhD, Lecturer, Laurea University of Applied Sciences在 laurea.fi 的电子邮件经过验证
Peter MagnussonProfessor, Karlstad University, Service Research Center在 kau.se 的电子邮件经过验证
Christian KowalkowskiProfessor of Industrial Marketing, Linköping University; Research Fellow, Hanken School of Economics在 liu.se 的电子邮件经过验证
Michaela LipkinHanken School of Economics在 student.hanken.fi 的电子邮件经过验证
Magnus SöderlundProfessor of Marketing, Stockholm School of Economics, Sweden在 hhs.se 的电子邮件经过验证
Professor Deirdre OLoughlinProfessor of Marketing在 ul.ie 的电子邮件经过验证
Carol KelleherUniversity College Cork在 ucc.ie 的电子邮件经过验证
Lisa PeñalozaKedge Business School在 kedgebs.com 的电子邮件经过验证
Maria SääksjärviAssociate Professor of Marketing, BI在 bi.no 的电子邮件经过验证
Suvi NenonenProfessor, Stockholm School of Economics在 hhs.se 的电子邮件经过验证
Alexey SklyarAssistant Professor, Linköping University在 liu.se 的电子邮件经过验证
Helene CristiniProfessor of International Relations Theory and Business Ethics, International University of Monaco在 monaco.edu 的电子邮件经过验证
Kristina HeinonenProfessor, Hanken School of Economics, Helsinki, Finland在 hanken.fi 的电子邮件经过验证
Karina T. LiljedalPhD, Stockholm School of Economics在 hhs.se 的电子邮件经过验证

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Johanna Gummerus

Professor of Marketing, Hanken School of Economics

在 hanken.fi 的电子邮件经过验证 - 首页

Service Marketing Innovation Social media marketing advertising consumer behavior


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Customer engagement in a Facebook brand community J Gummerus, V Liljander, E Weman, M Pihlström Management Research Review 35 (9), 857-877, 2012	1633	2012
The service revolution and its marketing implications: service logic vs service-dominant logic C Grönroos, J Gummerus Managing service quality 24 (3), 206-229, 2014	859	2014
Technology readiness and the evaluation and adoption of self-service technologies V Liljander, F Gillberg, J Gummerus, A Van Riel Journal of Retailing and Consumer Services 13 (3), 177-191, 2006	748	2006
Value creation processes and value outcomes in marketing theory: strangers or siblings? J Gummerus Marketing theory 13 (1), 19-46, 2013	716	2013
Customer loyalty to content‐based Web sites: the case of an online health‐care service J Gummerus, V Liljander, M Pura, A Van Riel Journal of services Marketing 18 (3), 175-186, 2004	714	2004
Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the academy of marketing science 43, 137-158, 2015	707	2015
The impact of storytelling on the consumer brand experience: The case of a firm-originated story A Lundqvist, V Liljander, J Gummerus, A Van Riel Journal of brand management 20, 283-297, 2013	522	2013
Context and mobile services' value-in-use J Gummerus, M Pihlström Journal of retailing and consumer services 18 (6), 521-533, 2011	280	2011
Young consumers’ responses to suspected covert and overt blog marketing V Liljander, J Gummerus, M Söderlund Internet Research 25 (4), 610-632, 2015	188	2015
Guest editorial: relationship marketing–past, present and future J Gummerus, C von Koskull, C Kowalkowski Journal of services marketing 31 (1), 1-5, 2017	165	2017
Remembered eating experiences described by the self, place, food, context and time H Kauppinen‐Räisänen, J Gummerus, K Lehtola British Food Journal 115 (5), 666-685, 2013	161	2013
Private bloggers' motivations to produce content–a gratifications theory perspective M Sepp, V Liljander, J Gummerus Journal of Marketing Management 27 (13-14), 1479-1503, 2011	140	2011
The new wave of luxury: The meaning and value of luxury to the contemporary consumer H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini Qualitative Market Research: An International Journal 22 (3), 229-249, 2019	85	2019
The role of brand images in consumer practices: uncovering embedded brand strength A Rindell, O Korkman, J Gummerus Journal of Product & Brand Management 20 (6), 440-446, 2011	82	2011
E‐services as resources in customer value creation: A service logic approach J Gummerus Managing Service Quality: An International Journal 20 (5), 425-439, 2010	69	2010
Do ethical social media communities pay off? An exploratory study of the ability of Facebook ethical communities to strengthen consumers’ ethical consumption behavior J Gummerus, V Liljander, R Sihlman Journal of Business Ethics 144, 449-465, 2017	68	2017
Technology in use–characterizing customer self-service devices (SSDS) J Gummerus, M Lipkin, A Dube, K Heinonen Journal of Services Marketing 33 (1), 44-56, 2019	65	2019
Game-changers: dynamic capabilities’ influence on service ecosystems S Nenonen, J Gummerus, A Sklyar Journal of Service Management 29 (4), 569-592, 2018	65	2018
Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences K Hellén, J Gummerus Journal of Service Management 24 (2), 130-150, 2013	65	2013
Am I worth it? Gifting myself with luxury H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ... Journal of fashion Marketing and Management 18 (2), 112-132, 2014	57	2014

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