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sanjeev prashar
sanjeev prashar
在 iimraipur.ac.in 的电子邮件经过验证
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引用次数
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The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction
ST Vijay, S Prashar, V Sahay
Journal of theoretical and applied electronic commerce research 14 (1), 1-15, 2019
1722019
Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework
S Prashar, T Sai Vijay, C Parsad
Vikalpa 42 (1), 1-18, 2017
1712017
Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach
H Singh, S Prashar
Journal of Retailing and Consumer Services 21 (2), 220-228, 2014
992014
An examination of the role of review valence and review source in varying consumption contexts on purchase decision
SV Tata, S Prashar, S Gupta
Journal of Retailing and Consumer Services 52, 101734, 2020
982020
Determinants of international marketing strategy for emerging market multinationals
S Rana, S Prashar, MK Barai, ABA Hamid
International Journal of Emerging Markets 16 (2), 154-178, 2021
862021
Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency
C Parsad, S Prashar, TS Vijay, M Kumar
Journal of Retailing and Consumer Services 61, 102554, 2021
772021
Perceived service quality and customer satisfaction: A missing link in Indian banking sector
BK Nambiar, HN Ramanathan, S Rana, S Prashar
Vision 23 (1), 44-55, 2018
722018
A perspective on the positioning of Indian business schools post COVID-19 pandemic
S Rana, A Anand, S Prashar, MM Haque
International Journal of Emerging Markets 17 (2), 353-367, 2020
702020
Promoting through consumer nostalgia: A conceptual framework and future research agenda
S Rana, SK Raut, S Prashar, ABA Hamid
Journal of Promotion Management 27 (2), 211-249, 2020
652020
A bibliometric analysis of creative industries: Current trends and future directions
P Dharmani, S Das, S Prashar
Journal of Business Research 135, 252-267, 2021
642021
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
N Arora, S Prashar, C Parsad, SV Tata
Decision 46 (3), 179-195, 2019
622019
Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?
C Parsad, S Prashar, TS Vijay
Asian Academy of Management Journal 24 (2), 41-61, 2019
502019
Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior.
C Parsad, S Prashar, V Sahay
Journal of Business & Management 23, 2017
482017
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
N Arora, S Prashar, SV Tata, C Parsad
Journal of Consumer Marketing 38 (3), 251-261, 2021
472021
Role of spirituality and religiosity on employee commitment and performance
GC Mathew, S Prashar, HN Ramanathan
International Journal of Indian Culture and Business Management 16 (3), 302-322, 2018
472018
Role of in-store atmospherics and impulse buying tendency on post-purchase regret.
C Parsad, S Prashar, TS Vijay, V Sahay
Journal of Business & Management 25 (1), 2019
452019
The transversal of nostalgia from psychology to marketing: what does it portend for future research?
S Rana, SK Raut, S Prashar, MA Quttainah
International Journal of Organizational Analysis 30 (4), 899-932, 2022
412022
Factors defining shopping experience: an analytical study of Dubai
H Singh, S Prashar
Asian Journal of Business Research 3 (1), 2013
412013
Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour
SV Tata, S Prashar, C Parsad
Benchmarking: An International Journal 28 (6), 1987-2007, 2021
402021
Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective
C Parsad, S Prashar, VS Tata
DECISION, 1-15, 2017
402017
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