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Castulus Kolo
Castulus Kolo
Professor for Media Management and Media Economics
在 macromedia.de 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Living a virtual life: Social dynamics of online gaming
C Kolo, T Baur
Game studies 4 (1), 1-31, 2004
2872004
Business networks and the knowledge-driven economy
L Lengrand, I Chatrie, C Kolo, A Matuschewski
Office for Official Publications of the European Communities, 2000
1002000
Erosion der Intensivleserschaft. Eine Zeitreihenanalyse zum Konkurrenzverhältnis von Tageszeitungen und Nachrichtensites
C Kolo, R Meyer-Lucht
M&K Medien & Kommunikationswissenschaft 55 (4), 513-533, 2007
652007
Strategies for growth in the media and communications industry: Does size really matter?
C Kolo, P Vogt
International Journal on Media Management 5 (4), 251-261, 2003
562003
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
C Kolo, F Haumer
Journal of Digital & Social Media Marketing 6 (3), 273-282, 2018
552018
Online-Medien und Wandel: Konvergenz, Diffusion, Substitution
C Kolo
Handbuch Online-Kommunikation, 283-307, 2010
422010
Mediennutzung der Zukunft-Ergebnisse einer Expertenbefragung zur Medienentwicklung bis zum Jahr 2005/2015
W Klingler, P Zoche, M Harnischfeger, C Kolo
411998
Political influencers on YouTube: Business strategies and content characteristics
TS Fischer, C Kolo, C Mothes
Media and Communication 10 (1), 259-271, 2022
352022
The impact of augmented reality experiential marketing on brand equity and buying intention
F Haumer, C Kolo, S Reiners
Journal of Brand Strategy 8 (4), 368-387, 2020
352020
Traditional media and their internet spin-offs: An explorative study on key levers for online success and the impact of offline reach
C Kolo, P Vogt
International Journal on Media Management 6 (1-2), 23-35, 2004
332004
Elemente eines Akzeptanzmodells
M Harnischfeger, C Kolo, P Zoche
Perspektiven der Medienwirtschaft: Kompetenz–Akzeptanz–Geschäftsfelder …, 1999
261999
Die Ökonomie sozialer Medien
C Kolo
Handbuch Soziale Medien, 295-320, 2017
212017
Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change
F Haumer, L Schlicker, PC Murschetz, C Kolo
Journal of Strategy and Management 14 (4), 426-443, 2021
202021
Der Wettbewerb von Zeitung und Internet in den Rubrikenmärkten
C Kolo
Print gegen Online. Zeitung und Zeitschrift im Wandel. Konstanz: UVK, 75-86, 2004
172004
Technology foresight in enterprises
G Reger, K Blind, K Cuhls, C Kolo, HD Bürgel, R Ackel-Zakour, A Zeller
Main Results of an International Study by the Fraunhofer Institute for …, 1998
171998
A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point.
C Kolo
Westminster Papers in Communication and Culture, 1–20, 2016
162016
Zeitungskrise und Zeitungszukunft–Modellierung von Entwicklungsszenarien vor dem Hintergrund verschiedener Subventionierungsvorschläge
C Kolo
Public value in der Digital-und Internetökonomie, 242-263, 2010
162010
An integrative model for the dynamics of ICT-based innovations in education
C Kolo, A Breiter
Digital Culture & Education 1 (2), 89-103, 2009
142009
A cross-cultural perspective on motives and patterns of brand recommendation in social media
C Kolo, S Widenhorn, AL Borgstedt, D Eicher
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019
132019
Germany: Evaluating alternatives to finance quality journalism
C Kolo, S Weichert
State aid for newspapers: Theories, cases, actions, 215-235, 2013
132013
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