| Customer-based brand equity: A literature review CYL Fayrene, GC Lee Researchers World 2 (1), 33, 2011 | 402 | 2011 |
| Dimensions of customer-based brand equity: A study on Malaysian brands GC Lee, FCY Leh Journal of Marketing Research and case studies 2011 (10), 1-10, 2011 | 182 | 2011 |
| Examining the influence of atmospheric cues on online impulse buying behavior across product categories: Insights from an emerging e-market FH Sarah, CL Goi, F Chieng, KMR Taufique Journal of Internet Commerce 20 (1), 25-45, 2021 | 50 | 2021 |
| Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment F Chieng, P Sharma, RPJ Kingshott, R Roy Journal of Product & Brand Management 31 (6), 870-885, 2022 | 42 | 2022 |
| Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia YL Chieng, CL Goi African Journal of Business Management 5 (30), 11856, 2011 | 35 | 2011 |
| Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity CL Goi, FYL Chieng, MT Goi Journal of Global Scholars of Marketing Science 33 (1), 133-153, 2023 | 9 | 2023 |
| Students' self-efficacy in statistics and academic achievement L Hii, KT Myint, F Chieng International Higher Education Teaching and Learning Conference, 2013 | 3 | 2013 |
| Student emotions and online class engagement in the time of pandemic F Chieng, F Tiew, W Law, LYH Ling International Journal of Innovation and Learning 33 (4), 443-457, 2023 | 2 | 2023 |
| East Asian Development Network F Chieng, P Ho, CL Goi | 2 | 2010 |
| Consumer-Based Brand Equity: A literature review YL Chieng Fayrene, GC Lee Journal of Arts Science & Commerce, 2006 | 2 | 2006 |
| Family director board governance index: An analysis of family directors and firm performance in Malaysia L Ling, L Jong, W Law, F Chieng Journal of General Management, 03063070221149680, 2023 | 1 | 2023 |
| Sustainable Luxury Fashion: From Owning to Sharing F Chieng Innovative Economic, Social, and Environmental Practices for Progressing …, 2022 | 1 | 2022 |
| Beyond the academic curriculum: embedding a career management program to improve the employability of business students F Chieng, CL Goi, JM Ho, KY Yip Education+ Training, 2024 | | 2024 |
