| Social media entertainment: The new intersection of Hollywood and Silicon Valley S Cunningham, D Craig NYU Press, 2019 | 508 | 2019 |
| Being ‘really real’on YouTube: authenticity, community and brand culture in social media entertainment S Cunningham, D Craig Media International Australia 164 (1), 71-81, 2017 | 289* | 2017 |
| YouTube, multichannel networks and the accelerated evolution of the new screen ecology S Cunningham, D Craig, J Silver Convergence 22 (4), 376-391, 2016 | 236 | 2016 |
| China’s livestreaming industry: platforms, politics, and precarity S Cunningham, D Craig, J Lv International Journal of Cultural Studies 22 (6), 719-736, 2019 | 167 | 2019 |
| Pandemic and its metaphors: Sontag revisited in the COVID-19 era D Craig European Journal of Cultural Studies 23 (6), 1025-1032, 2020 | 151 | 2020 |
| Online entertainment: A new wave of media globalization?(Introduction) S Cunningham, D Craig International journal of communication 10, 5409-5425, 2016 | 135 | 2016 |
| Toy unboxing: Living in a (n unregulated) material world D Craig, S Cunningham Media International Australia 163 (1), 77-86, 2017 | 133 | 2017 |
| Wanghong as Social Media Entertainment in China D Craig, J Lin, S Cunningham | 100 | 2021 |
| Creator governance in social media entertainment S Cunningham, D Craig Social Media+ Society 5 (4), 2056305119883428, 2019 | 92 | 2019 |
| Creator Culture: An Introduction to Global Social Media Entertainment S Cunningham, D Craig NYU Press, 2021 | 80 | 2021 |
| Creator management in the social media entertainment industry D Craig Making Media: Production, Practices, and Professions, 363-374, 2019 | 30 | 2019 |
| Social media entertainment: quando Hollywood incontra la Silicon Valley S Cunningham, D Craig Minimum fax, 2021 | 16* | 2021 |
| Platform studies: The rules of engagement J Burgess, N Baym, S Cunningham, D Craig, A Helmond, T Bucher, ... AoIR Selected Papers of Internet Research, 2016 | 9 | 2016 |
| Mapping and Managing Chinese Social Media Entertainment: A Conversation with Heng Cai, Chinese Media Entrepreneur. D Craig, H Cai, J Lv International Journal of Communication (19328036) 10, 2016 | 8* | 2016 |
| Creator rights and governance S Cunningham, D Craig Creator culture: An introduction to global social media entertainment, 271-289, 2021 | 6 | 2021 |
| Global social media entertainment S Cunningham, D Craig The Routledge Companion to Global Television, 49-59, 2019 | 6 | 2019 |
| How social Media stars Are fighting for the left D Craig, S Cunningham | 5 | 2017 |
| A pedagogue's progress, the Cunningham turn, and the birth of creator studies D Craig Media International Australia 182 (1), 59-66, 2022 | 4 | 2022 |
| Critical media industry studies D Craig, S Cunningham, J Lv Creator culture: An introduction to global social media entertainment, 96-114, 2021 | 4 | 2021 |
| Calling Western Union: The cultural mission of television message movies D Craig Journal of Popular Film and Television 42 (2), 60-70, 2014 | 4 | 2014 |
