| Building a better native advertising disclosure BW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL Malson Journal of Interactive Advertising 17 (2), 150-161, 2017 | 92 | 2017 |
| Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news K Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H Bang Media Psychology 21 (2), 202-221, 2018 | 91 | 2018 |
| How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib Journal of Interactive Marketing 42 (1), 18-31, 2018 | 89 | 2018 |
| Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness DH Kim, YH Sung, SY Lee, D Choi, Y Sung Computers in Human Behavior 57, 312-320, 2016 | 60 | 2016 |
| Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation H Bang, J Kim, D Choi Computers in Human Behavior 89, 70-78, 2018 | 52 | 2018 |
| Surviving a crisis: How crisis type and psychological distance can inform corporate crisis responses SY Lee, YH Sung, D Choi, DH Kim Journal of Business Ethics 168, 795-811, 2021 | 40 | 2021 |
| How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism H Bang, D Choi, BW Wojdynski, YI Lee International Journal of Advertising 38 (8), 1116-1138, 2019 | 40 | 2019 |
| Advertising nativeness as a function of content and design congruence J Kim, D Choi, H Kim International Journal of Advertising 38 (6), 845-866, 2019 | 32 | 2019 |
| Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads YH Sung, DH Kim, D Choi, SY Lee Telematics and Informatics 52, 101427, 2020 | 26 | 2020 |
| Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans H Bang, D Choi, S Yoon, TH Baek, Y Kim European Journal of Marketing 55 (6), 1780-1802, 2021 | 23 | 2021 |
| Emojis and assertive environmental messages in social media campaigns TH Baek, S Kim, S Yoon, YK Choi, D Choi, H Bang Internet Research 32 (3), 988-1002, 2022 | 21 | 2022 |
| Slow versus fast: How speed-induced construal affects perceptions of advertising messages S Yoon, H Bang, D Choi, K Kim International Journal of Advertising 40 (2), 225-245, 2021 | 20 | 2021 |
| The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals H Bang, JJ Yoo, D Choi Journal of Business Research 79, 66-78, 2017 | 17 | 2017 |
| Picture perfect: How photographs influence emotion attention and selection in social media news posts K Keib, C Espina, YI Lee, B Wojdynski, D Choi, H Bang Annual Conference of the Association for Education in Journalism and Mass …, 2016 | 13 | 2016 |
| The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance D Choi, J Kim Internet Research 32 (3), 790-813, 2022 | 11 | 2022 |
| Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style H Bang, D Choi, TH Baek, S Do Oh, Y Kim Leveraged Marketing Communications, 22-41, 2021 | 9 | 2021 |
| Message assertiveness and price discounts: differences between hedonic and utilitarian consumption D Choi, H Bang, S Yoon, TH Baek International Journal of Advertising 43 (1), 149-172, 2024 | 3 | 2024 |
| Effect of night temperature on preharvest softening in apples DG Choi, S Do Oh, KS Han JOURNAL-KOREAN SOCIETY FOR HORTICULTURAL SCIENCE 42 (6), 717-720, 2001 | 3 | 2001 |
| Consumer response to patriotic ads for domestic versus foreign brands in contexts of international sporting events: The role of national identity activation and group emotion JJ Yoo, D Choi, H Bang Communication & Sport 11 (5), 905-928, 2023 | 2 | 2023 |
| The Effect of Completeness Perception in Narrative Advertising: An Abstract D Choi, H Bang Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
