Prof. Dr. Carsten Baumgarth 个人学术档案

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引用	6189	2164
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Lars BinckebanckPräsident, Hamburger Fern-Hochschule在 hamburger-fh.de 的电子邮件经过验证
Holger J. SchmidtProfessor of Marketing, Koblenz University of Applied Sciences在 hs-koblenz.de 的电子邮件经过验证
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PT在 utwente.nl 的电子邮件经过验证
Heiner EvanschitzkyAlliance Manchester Business School, The University of Manchester在 manchester.ac.uk 的电子邮件经过验证
Mats UrdeAssociate Professor, Lund University School of Economics and Management在 fek.lu.se 的电子邮件经过验证
j scott armstrongThe Wharton School, University of Pennsylvania在 wharton.upenn.edu 的电子邮件经过验证
Florian LückenbachKoblenz University of Applied Scineces在 hs-koblenz.de 的电子邮件经过验证
Martin EisendEuropean University Viadrina在 europa-uni.de 的电子邮件经过验证
Bahar CeritogluMarmara Üniversitesi Pazarlama Doçenti在 marmara.edu.tr 的电子邮件经过验证
Prof. Dr. Andreas HesseKoblenz University of Applied Sciences在 andreashesse.de 的电子邮件经过验证
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria University在 northumbria.ac.uk 的电子邮件经过验证
Jochen KochProfessor for Management and Organization, European University Viadrina在 europa-uni.de 的电子邮件经过验证
Samuel Yaw KusiUniversity of Bradford (UK)在 bradford.ac.uk 的电子邮件经过验证
Peter GabrielssonProfessor of International Marketing, University of Vaasa在 uwasa.fi 的电子邮件经过验证
Andreas StrebingerAssociate Professor of Marketing在 yorku.ca 的电子邮件经过验证
Karsten KilianProfessor für Marken- und Medienmanagement, Hochschule Würzburg-Schweinfurt在 markenlexikon.com 的电子邮件经过验证
GÜLPINAR KELEMCIProfessor der Marketing, Marmara University在 marmara.edu.tr 的电子邮件经过验证
Joern RedlerMainz University of Applied Sciences在 hs-mainz.de 的电子邮件经过验证
Roland M. MuellerProfessor at Berlin School of Economics and Law, and Guest Professor at Twente University在 hwr-berlin.de 的电子邮件经过验证

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Prof. Dr. Carsten Baumgarth

HWR Berlin - Berlin School of Economics and Law

在 cbaumgarth.net 的电子邮件经过验证 - 首页

Brand Management Arts and Cultural Management B2B marketing Empirical Research Methods.CSR brands


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Markenpolitik: Markenwirkungen-Markenführung-Markencontrolling C Baumgarth Springer-Verlag, 2008	835*	2008
Brand orientation and market orientation—From alternatives to synergy M Urde, C Baumgarth, B Merrilees Journal of Business research 66 (1), 13-20, 2013	560	2013
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’in a business-to-business setting C Baumgarth, M Schmidt Industrial Marketing Management 39 (8), 1250-1260, 2010	498	2010
“Living the brand”: brand orientation in the business‐to‐business sector C Baumgarth European Journal of Marketing, 2010	471	2010
Replication research's disturbing trend H Evanschitzky, C Baumgarth, R Hubbard, JS Armstrong Journal of Business Research 60 (4), 411-415, 2007	361	2007
Evaluations of co‐brands and spill‐over effects: Further empirical results C Baumgarth Journal of Marketing Communications 10 (2), 115-131, 2004	182	2004
Wirkungen des Co-Brandings: Erkenntnisse durch Mastertechnikpluralismus C Baumgarth Springer-Verlag, 2003	175	2003
Brand orientation of museums: Model and empirical results C Baumgarth International Journal of Arts Management, 30-45, 2009	164	2009
Brand orientation: Past, present, and future C Baumgarth, B Merrilees, M Urde Journal of marketing management 29 (9-10), 973-980, 2013	126	2013
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model HJ Schmidt, C Baumgarth Journal of Brand Management, 1-16, 2018	118	2018
Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test C Baumgarth, L Binckebanck Journal of Product & Brand Management 20 (6), 487-498, 2011	103	2011
Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE) S Kristal, C Baumgarth, C Behnke, J Henseler Journal of Product & Brand Management 25 (3), 247-261, 2016	78	2016
Markenpolitik: Markenwirkungen—Markenführung—Markenforschung C Baumgarth Springer-Verlag, 2013	66	2013
Brand management and the world of the arts: Collaboration, co-operation, co-creation, and inspiration C Baumgarth Journal of Product & Brand Management 27 (3), 237-248, 2018	61	2018
Methoden zur Markenfitanalyse C Baumgarth planung & analyse 27 (5), 48-51, 2000	61	2000
Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock S Kristal, C Baumgarth, J Henseler Journal of Business Research 114, 240-253, 2020	60	2020
Pop-up-Stores im Modebereich–Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration C Baumgarth, OL Kastner Marketing Review St. Gallen 29, 34-45, 2012	59	2012
“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists S Kristal, C Baumgarth, J Henseler Journal of Product & Brand Management 27 (3), 334-347, 2018	57	2018
Ingredient Branding—Begriff und theoretische Begründung H Freter, C Baumgarth Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005	54	2005
Brands in the arts and culture sector C Baumgarth, D O’Reilly Arts Marketing: An International Journal 4 (1/2), 2-9, 2014	52	2014

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