Effects and value of verifiable information in a controversial market: evidence from lab auctions of genetically modified food M Rousu, WE Huffman, JF Shogren, A Tegene Economic Inquiry 45 (3), 409-432, 2007 | 265* | 2007 |
Consumer willingness to pay for genetically modified food labels in a market with diverse information: evidence from experimental auctions WE Huffman, JF Shogren, M Rousu, A Tegene Journal of Agricultural and Resource Economics, 481-502, 2003 | 264 | 2003 |
The effects of prior beliefs and learning on consumers’ acceptance of genetically modified foods WE Huffman, M Rousu, JF Shogren, A Tegene Journal of Economic Behavior & Organization 63 (1), 193-206, 2007 | 233 | 2007 |
Estimating the impact of pictorial health warnings and “plain” cigarette packaging: evidence from experimental auctions among adult smokers in the United States JF Thrasher, MC Rousu, D Hammond, A Navarro, JR Corrigan Health policy 102 (1), 41-48, 2011 | 162 | 2011 |
Designing experimental auctions for marketing research: The effect of values, distributions, and mechanisms on incentives for truthful bidding JL Lusk, C Alexander, MC Rousu Review of Marketing Science 5 (1), 0000102202154656161059, 2007 | 124 | 2007 |
Posted prices and bid affiliation: evidence from experimental auctions JR Corrigan, MC Rousu American Journal of Agricultural Economics 88 (4), 1078-1090, 2006 | 122 | 2006 |
The effect of initial endowments in experimental auctions JR Corrigan, MC Rousu American Journal of Agricultural Economics 88 (2), 448-457, 2006 | 114 | 2006 |
Estimating the public value of conflicting information: The case of genetically modified foods MC Rousu, WE Huffman, JF Shogren, A Tegene Land Economics 80 (1), 125-135, 2004 | 107 | 2004 |
Who do consumers trust for information: the case of genetically modified foods? WE Huffman, M Rousu, JF Shogren, A Tegene American Journal of Agricultural Economics 86 (5), 1222-1229, 2004 | 102 | 2004 |
Are United States consumers tolerant of genetically modified foods? M Rousu, WE Huffman, JF Shogren, A Tegene Applied Economic Perspectives and Policy 26 (1), 19-31, 2004 | 95 | 2004 |
Testing whether field auction experiments are demand revealing in practice JR Corrigan, MC Rousu Journal of Agricultural and Resource Economics, 290-301, 2008 | 92 | 2008 |
The effects of information on consumer demand for biotech foods: Evidence from experimental auctions A Tegene, WE Huffman, MC Rousu, JF Shogren | 87 | 2003 |
Estimating the impact of different cigarette package warning label policies: the auction method JF Thrasher, MC Rousu, R Anaya-Ocampo, LM Reynales-Shigematsu, ... Addictive behaviors 32 (12), 2916-2925, 2007 | 84 | 2007 |
Improving the nutrient content of food through genetic modification: Evidence from experimental auctions on consumer acceptance GJ Colson, WE Huffman, MC Rousu Journal of Agricultural and Resource Economics, 343-364, 2011 | 77 | 2011 |
Repeated rounds with price feedback in experimental auction valuation: An adversarial collaboration JR Corrigan, AC Drichoutis, JL Lusk, RM Nayga Jr, MC Rousu American Journal of Agricultural Economics 94 (1), 97-115, 2012 | 72 | 2012 |
Estimating the welfare loss to consumers when food labels do not adequately inform: an application to fair trade certification MC Rousu, JR Corrigan Journal of Agricultural & Food Industrial Organization 6 (1), 2008 | 60 | 2008 |
How much is social media worth? Estimating the value of Facebook by paying users to stop using it JR Corrigan, S Alhabash, M Rousu, SB Cash PloS one 13 (12), e0207101, 2018 | 59 | 2018 |
What do consumer surveys and experiments reveal and conceal about consumer preferences for genetically modified foods? G Colson, MC Rousu GM crops & food 4 (3), 158-165, 2013 | 54 | 2013 |
Which deceptive practices, if any, should be allowed in experimental economics research? Results from surveys of applied experimental economists and students G Colson, JR Corrigan, C Grebitus, ML Loureiro, MC Rousu American Journal of Agricultural Economics 98 (2), 610-621, 2016 | 51 | 2016 |
Consumer willingness to pay for “second-generation” genetically engineered products and the role of marketing information MC Rousu, DC Monchuk, JF Shogren, KM Kosa Journal of Agricultural and Applied Economics 37 (3), 647-657, 2005 | 49 | 2005 |