| A global perspective on the marketing mix across time and space JRK Wichmann, A Uppal, A Sharma, MG Dekimpe International Journal of Research in Marketing 39 (2), 502-521, 2022 | 115 | 2022 |
| The platformization of brands JRK Wichmann, N Wiegand, WJ Reinartz Journal of Marketing 86 (1), 109-131, 2022 | 83 | 2022 |
| Households under economic change: How micro-and macroeconomic conditions shape grocery shopping behavior TP Scholdra, JRK Wichmann, M Eisenbeiss, WJ Reinartz Journal of Marketing 86 (4), 95-117, 2022 | 21 | 2022 |
| The rise of digital (retail) platforms W Reinartz, N Wiegand, JRK Wichmann Selected Publications of the IFH Sponsors 9, 2019 | 11 | 2019 |
| Reimagining personalization in the physical store TP Scholdra, JRK Wichmann, WJ Reinartz Journal of Retailing 99 (4), 563-579, 2023 | 8 | 2023 |
| The managerial relevance of marketing science: Properties and genesis N Schauerte, M Becker, M Imschloss, JRK Wichmann, WJ Reinartz International Journal of Research in Marketing 40 (4), 801-822, 2023 | 6 | 2023 |
| Does bigger still mean better? How digital transformation affects the market share–profitability relationship FA Sklenarz, A Edeling, A Himme, JRK Wichmann International Journal of Research in Marketing, 2024 | 5 | 2024 |
| Conceptualizing value creation in the platform era JRK Wichmann, W Reinartz, R Venkatesan Journal of Creating Value 8 (2), 184-203, 2022 | 5 | 2022 |
| Propelling International Marketing Research with Geospatial Data JRK Wichmann, TP Scholdra, WJ Reinartz Journal of International Marketing 31 (2), 82-102, 2023 | 4 | 2023 |
| Building Your Own Brand Platform JRK Wichmann, N Wiegand, WJ Reinartz Harvard business review 100 (5), 46-53, 2022 | 4 | 2022 |
| What Drives Inner City Attractiveness for Society? The Role of Brick-and-mortar Stores JRK Wichmann, TP Scholdra, WJ Reinartz Marketing Accountability for Marketing and Non-Marketing Outcomes 18, 279-317, 2021 | 4 | 2021 |
| Retail platformization in Digital Transformation J Wichmann, W Reinartz A Research Agenda for Digital Transformation: Multidisciplinary Perspectives, 2024 | | 2024 |
| Eine eigene Plattform für Ihre Marke J Wichmann, N Schauerte, WJ Reinartz Harvard Business Manager 45 (1), 34-43, 2023 | | 2023 |
| Wie Marken Plattformen bauen können JRK Wichmann, W Reinartz Markenartikel–Das Magazin für Markenführung, 2022 | | 2022 |
| Smart Services als Geschäftsmodellinnovation R Münster, T Scholdra, J Wichmann, W Reinartz Smart Services: Band 2: Geschäftsmodelle–Erlösmodelle–Kooperationsmodelle, 63-86, 2022 | | 2022 |
| Towards Perpetual Brand-Consumer Relationships JRK Wichmann, N Wiegand, WJ Reinartz Marketing Review St. Gallen 38 (2), 28-35, 2021 | | 2021 |
| White paper: The Rise of Digital (Retail) Platforms W Reinarzt, N Wiegand, JRK Wichmann | | 2019 |
| The Evolving Brand-Consumer Relationship-The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies JRK Wichmann Universität zu Köln, 2019 | | 2019 |
| Haushalte im wirtschaftlichen Wandel: Wie mikro-und makro-ökonomische Bedingungen das Einkaufsverhalten von Haushalten beeinflussen TP Scholdra, JRK Wichmann, M Eisenbeiß, WJ Reinartz | | |
