| The digital revolution in the travel and tourism industry T Pencarelli Information Technology & Tourism 22 (3), 455-476, 2020 | 637 | 2020 |
| The use of social media and its impact on shopping behavior of Slovak and Italian consumers during COVID-19 pandemic V Ali Taha, T Pencarelli, V Škerháková, R Fedorko, M Košíková Sustainability 13 (4), 1710, 2021 | 153 | 2021 |
| Il marketing dei distretti turistici-sistemi vitali nell’economia delle esperienze T Pencarelli, F Forlani Sinergie 58 (1), 1-10, 2002 | 142 | 2002 |
| Luxury products and sustainability issues from the perspective of young Italian consumers T Pencarelli, V Ali Taha, V Škerháková, T Valentiny, R Fedorko Sustainability 12 (1), 245, 2019 | 102 | 2019 |
| Wellness tourism and the components of its offer system: a holistic perspective M Dini, T Pencarelli Tourism Review 77 (2), 394-412, 2021 | 95 | 2021 |
| Il marketing dei prodotti tipici nella prospettiva dell’economia delle esperienze T Pencarelli, F Forlani in Collesei Umberto, Andreani Jean-Claude (a cura di)," Atti del V Congresso …, 2006 | 87 | 2006 |
| Rethinking sustainability in the tour-operating industry: Worldwide survey of current attitudes and behaviors G Goffi, L Masiero, T Pencarelli Journal of cleaner production 183, 172-182, 2018 | 64 | 2018 |
| The sustainable management of museums: An Italian perspective T Pencarelli, M Cerquetti, S Splendiani Tourism and hospitality management 22 (1), 29-46, 2016 | 64 | 2016 |
| Letture di economia e management delle organizzazioni turistiche T Pencarelli Edizioni Goliardiche 1, 1-375, 2003 | 54 | 2003 |
| Marketing e performance nell'industria turistica T Pencarelli Quattroventi, 2001 | 53 | 2001 |
| Il governo delle destinazioni e dei prodotti turistici: analisi di alcune esperienze T Pencarelli, S Splendiani Mercati e competitività, 2008 | 51 | 2008 |
| The experiential offering system of museums: evidence from Italy T Pencarelli, E Conti, S Splendiani Journal of Cultural Heritage Management and Sustainable Development 7 (4 …, 2017 | 49 | 2017 |
| Potentialities of Web 2.0 and new challenges for destinations: insights from Italy F Fortezza, T Pencarelli Anatolia 26 (4), 563-573, 2015 | 47 | 2015 |
| Experience marketing: specific features and trends. The Wish Days case study F Fortezza, T Pencarelli Journal of Marketing Trends 1 (May), 57-69, 2011 | 47 | 2011 |
| Does sustainability matter to package tourists? The case of large‐scale coastal tourism G Goffi, M Cladera, T Pencarelli International Journal of Tourism Research 21 (4), 544-559, 2019 | 46 | 2019 |
| L’attività di ricerca di informazioni per la scelta del prodotto turistico T Pencarelli, D Betti, F Forlani Sinergie Italian Journal of Management, 27-54, 2011 | 45 | 2011 |
| Enhancement of the “Blue Flag” Eco-label in Italy: an empirical analysis T Pencarelli, S Splendiani, C Fraboni Anatolia 27 (1), 28-37, 2016 | 41 | 2016 |
| Piccola impresa, alleanze strategiche ed integrazione europea T Pencarelli ASPI/INS-EDIT 1, 374-374, 1995 | 38 | 1995 |
| Le reti museali come “sistemi” capaci di generare valore: verso un approccio manageriale e di marketing/Museum networks as “systems” able to create value: towards a management … T Pencarelli, S Splendiani Il capitale culturale. Studies on the Value of Cultural Heritage, 227-252, 2011 | 36 | 2011 |
| Management e marketing dei servizi: La gestione del cliente nel mercato dei servizi C Grönroos Isedi, 2009 | 34 | 2009 |
