Smart airport: A review on future of the airport operation A Rajapaksha, N Jayasuriya Global Journal of Management and Business Research 20 (3), 25-34, 2020 | 97 | 2020 |
The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka NA Jayasuriya, F Azam International Review of Management and Marketing 7 (5), 178-183, 2017 | 69 | 2017 |
The Role of Social Media Marketing on Brand Equity a A Literature Review NA Jayasuriya, SMF Azam, A Khatibi, H Atan, IR Dharmaratne Global Journal of Management And Business Research, 2018 | 54 | 2018 |
Learners’ satisfaction and commitment towards online learning during COVID-19: A concept paper DUN Ranadewa, TY Gregory, DN Boralugoda, J Silva, NA Jayasuriya Vision 27 (5), 582-592, 2023 | 29 | 2023 |
The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka CDW Muniweera, K Balawardhana, MSN Rajapaksha, M Chamara, ... | 13 | 2020 |
The role of facebook marketing on customer-based brand equity and purchase intention in fashion-wear retail industry, Sri lanka NA Jayasuriya, SM Azam, A Khatibi, H Atan, IR Dharmaratne Global Journals, 2018 | 11 | 2018 |
Factors affecting credit card debts: a study among executives in Sri Lanka C Perera, SLK Dayanga, N Jayasuriya International Journal of Science and Research 5 (7), 1495-1504, 2013 | 11 | 2013 |
Sri Lankan Consumer Attitudes towards Healthy Meals NA Jayasuriya Journal of Marketing and Consumer Research 24, 2016 | 8 | 2016 |
The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka N Jayasuriya Asian Journal of Marketing Management 1 (02), 2022 | 6 | 2022 |
The study on brand loyalty and repeat purchase intention of the shampoo market in Colombo NA Jayasuriya, N Kodippili, KM Perera, L Priyadarshani, BD Wijesekera Journal of Business Studies 7 (1), 2020 | 6 | 2020 |
Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka UPR Udadeniya, MMH Yalegama, AKKD Wickramasinghe, ... Global Journals, 2019 | 6 | 2019 |
Factors influencing employee motivation in tile manufacturing industry in Sri Lanka N Jayasuriya, WH Kumarasinghe, HS Perera | 6 | 2017 |
The impact of social media marketing on customer purchase intention among the fashion-wear customers in Sri Lanka KKC Sandunima, HBJ Bandara, NRD Viduranga, HK Kodagoda, ... Global Journal of Management and Business Research 19 (4), 45-50, 2019 | 5 | 2019 |
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention D Gamage, N Jayasuriya, N Rathnayake, KM Herath, DPS Jayawardena, ... Journal of Asia Business Studies 17 (6), 1110-1124, 2023 | 2 | 2023 |
Paradigm: Positivism, interpretivism, pragmatists, and critical thought N Jayasuriya Social Research Methodology and Publishing Results: A Guide to Non-Native …, 2023 | 2 | 2023 |
Paradigm: Positivism, Interpretivism, Pragmatists, and Critical Thought N Jayasuriya Social Research Methodology and Publishing Results: A Guide to Non-Native …, 2023 | 2 | 2023 |
The study on brand awareness & purchase intention of the shampoo market in Sri Lanka N Kodippili, KM Perera, L Priyadarshani, NA Jayasuriya SLIIT Business School, 2021 | 2 | 2021 |
Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka–Concept Paper T Wijesekara, T Tennakoon, WAP Thisura, KA Hidellarachchi, ... Conference on Business & Information, Faculty of Commerce and Management …, 2020 | 2 | 2020 |
Factors Affecting the Satisfaction of Homestay Foreign Tourists in Kandy, Sri Lanka MR Gihan, NA Jayasuriya Global Journal of Management and Business Research: E-Marketing 19 (5), 46-50, 2019 | 2 | 2019 |
The impact of quality assurance practices on employee productivity in the apparel sector in Sri Lanka: Special reference to three leading apparel manufacturers in Sri Lanka G Bandara, N Jayasuriya, H Dominguhewa SLIIT Business Review 3 (01), 81-102, 2023 | 1 | 2023 |