Faktor-faktor yang mempengaruhi behavioural intention L Purwianti, K Tio Jurnal Manajemen Maranatha 17 (1), 15-32, 2017 | 74 | 2017 |
Analisa faktor-faktor yang mempengaruhi Purchase Intention pada pengguna smartphone di Batam L Purwianti, T Ricarto Jurnal Manajemen Maranatha 18 (1), 41-56, 2018 | 54 | 2018 |
Pengaruh religiostik, ewom, brand image dan attitude terhadap purchase intention L Purwianti Jurnal Khatulistiwa Informatika 5 (1), 40-50, 2021 | 35 | 2021 |
Analisis Pengaruh City Branding Kota Batam Terhadap Brand Attitude (Studi kasus pada stakeholder di Kota Batam) L Purwianti, YRD Lukito Jurnal Manajemen Maranatha 14 (1), 2014 | 33 | 2014 |
Analysis of e-WOM, Brand Attitude, Brand Image on Purchase Intention L Purwianti, N Niawati SEIKO: Journal of Management & Business 5 (1), 356-366, 2022 | 30 | 2022 |
Analisa pengaruh brand image, celebrity endorser, attitude, trust, dan brand awareness terhadap purchase intention pada fashion sportwear di Kota Batam J Pangestoe, L Purwianti SEIKO: Journal of Management & Business 5 (1), 137-155, 2022 | 17 | 2022 |
Analisis Pengaruh Ekuitas Merek, Preferensi Merek, dan Harga Dengan Citra Negara Asal sebagai Variabel Moderasi Terhadap Minat Pembelian Laptop Oleh Mahasiswa di Kota Batam L Purwianti, MB Zaman Jurnal Manajemen Dan Bisnis Indonesia 4 (2), 211-226, 2017 | 13 | 2017 |
Analisa Pengaruh Cost Leadership, Differentation Strategy dan Market Orientation Terhadap Kinerja Perusahaan L Purwianti Journal of Global Business and Management Review 1 (1), 33-44, 2019 | 9 | 2019 |
Analisis faktor yang mempengaruhi purchase intention produk skincare dengan mediasi trust pada kalangan generasi Z di Kota Batam M Victoria, L Purwianti Ekonomis: Journal of Economics and Business 6 (2), 465-475, 2022 | 8 | 2022 |
Pengaruh market orientation, entrepreneurial orientation terhadap kinerja perusahaan dengan mediasi absorptive capacity L Purwianti Jurnal Ilmiah Bisnis Dan Ekonomi Asia 15 (2), 126-142, 2021 | 8 | 2021 |
Analysis effect of service recovery on customer loyalty with satisfaction and WOM (word of mouth) as mediation variables at four-star hotels in Batam City L Purwianti, LS Khoviati Journal of Business Studies and Mangement Review 4 (2), 154-158, 2021 | 7 | 2021 |
Peran Mediasi Perceived Usefulness Dalam Platform C2C E-Commerce L Purwianti Jurnal Manajemen Dan Pemasaran Jasa 12 (2), 237-252, 2019 | 7 | 2019 |
Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pembelian Produk Fashion melalui Social Commerce terhadap masyarakat Kota Batam L Purwianti, WN Dila CoMBInES-Conference on Management, Business, Innovation, Education and …, 2021 | 6 | 2021 |
Analisis Pengaruh Marketing Mix dan Brand Awarness Terhadap Purchase Intention Produk Mixue di Kota Batam L Purwianti, I Nuzula, Dian, Erika, Lydia, Salsabilah, Vanessa Jurnal Kompetitif 6 (3), 229 – 248, 2023 | 5 | 2023 |
THE INFLUENCE OF HALAL AWARENESS, EWOM TOWARDS INTENTION TO BUY HALAL COSMETICS: THE ROLE OF MEDIATION ATTITUDE L Purwianti JBSMR 5 (2), 281-287, 2022 | 5 | 2022 |
Niawati.(2022). Analysis of e-WOM, Brand Attitude, Brand Image on Purchase Intention Abstrak. SEIKO: Journal of Management & Business, 5 (1), 2022–2356 L Purwianti | 5 | |
Analisa Pengaruh Service Quality, Price, Satisfaction, Trust, dan Product Quality terhadap Customer Loyalty Pada UMKM Morning Bakery Di Kota Batam L Purwianti, IN Agustin, D Melodya, E Erlin, E Erni, M Maggie, M Meliana Jurnal Sains dan Teknologi 4 (3), 148-158, 2023 | 4 | 2023 |
Peranan Mediasi Inovasi Dan Absorptive Capacity Dalam Meningkatkan Kinerja Hotel Selama Pandemi Covid 19 L Purwianti EKUITAS (Jurnal Ekonomi Dan Keuangan) 7 (2), 171-192, 2023 | 4 | 2023 |
Faktor yang Mempengaruhi Kepuasan Pelanggan Terhadap Rubeka Coffee Shop L Purwianti, A Angeline, S Stefanie, V Novilia, W Tan YUME: Journal of Management 5 (2), 100-111, 2022 | 4 | 2022 |
Perancangan Dan Penerapan Strategi Marketing Mix Pada Umkm Tati’ s Cake L Purwianti, WN Dila ConCEPt-Conference on Community Engagement Project 1 (1), 2368-2376, 2021 | 4 | 2021 |