| The influence of social norms on consumer behavior: A meta-analysis V Melnyk, FA Carrillat, V Melnyk Journal of Marketing 86 (3), 98-120, 2022 | 144 | 2022 |
| To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms V Melnyk, E Herpen, ARH Fischer, HCM van Trijp Psychology & marketing 28 (7), 709-729, 2011 | 108 | 2011 |
| Environmental determinants of energy-efficient transformation of national economies for sustainable development O Karintseva, M Kharchenko, EK Boon, O Derykolenko, V Melnyk, ... International Journal of Global Energy Issues 43 (2-3), 262-274, 2021 | 107 | 2021 |
| Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products V Melnyk, E van Herpen, ARH Fischer, HCM van Trijp Marketing Letters 24, 191-203, 2013 | 87 | 2013 |
| The influence of social norms in consumer decision making: A meta-analysis V Melnyk, E van Herpen, JCM Van Trijp Advances in consumer research 37, 463-464, 2010 | 82 | 2010 |
| The mechanisms of social norms’ influence on consumer decision making: A meta-analysis. V Melnyk, E Van Herpen, S Jak, H van Trijp Zeitschrift für Psychologie 227 (1), 4, 2019 | 30 | 2019 |
| Greening economy vs. greening business: performance indicators, driving factors and trends Y Derev'yanko, O Lukash, O Shkarupa, V Melnyk, M Simonova International Journal of Global Environmental Issues 19 (1-3), 217-230, 2020 | 29 | 2020 |
| The mechanisms of social norms’ influence on consumer decision making V Melnyk, E Van Herpen, S Jak, HCM Van Trijp Zeitschrift für Psychologie, 2019 | 26 | 2019 |
| Socio-economic innovations in systems analysis: environmental and economic aspects Y Yevdokimov, V Melnyk, L Melnyk, I Dehtyarova International journal of environmental technology and management 25 (1-2 …, 2022 | 6 | 2022 |
| M.(2010). The influence of social norms in consumer decision making: A meta-analysis V Melnyk, E van Herpen, HC van Trijp NA–Advances in consumer research 37, 463-464, 0 | 5 | |
| What is normal to do?: social norms as determinants of consumer decision making V Melnyk PQDT-Global, 2011 | 4 | 2011 |
| To think or not to think: The effect of cognitive deliberation on social norm influence V Melnyk, E van Herpen, A Fischer, HCM van Trijp Advances in Consumer Research 38, 2010 | 3 | 2010 |
| Determinants of the influence of social norms on consumer behavior: A meta-analysis V Melnyk, E van Herpen, H van Trijp Working Paper, 2010 | 3 | 2010 |
| The Influence of Social Norms in Consumer Behavior V Melnyk, E van Herpen, HCM van Trijp Advances in Consumer Research, edited by Margaret C. Campbell, Jeff Inman …, 2010 | 2 | 2010 |
| The mechanism of the social norms' influence on consumer decision making: A Meta-analysis V Melnyk, E van Herpen, S Jak, H Trijp ZPID (Leibniz Institute for Psychology Information), 2018 | 1 | 2018 |
| Tell Me What to Do When I Am in a Good Mood. Show Me What to Do When I Am in a Bad Mood: Mood As a Moderator of Social Norm’S Influence V Melnyk, E van Herpen, ARH Fischer, H van Trijp ACR North American Advances, 2012 | 1 | 2012 |
| The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products V Melnyk, ARH Fischer, E van Herpen, JCM van Trijp The La Londe Conference in Marketing Communications and Consumer Behavior …, 2011 | 1 | 2011 |
| To think or not to think: The effect of cognitive deliberation level on social norm influence V Melnyk, E Van Herpen, ARH Fischer, JCM van Trijp Proceedings of the Marketing Science Conference, Köln, Germany, 16-19 June …, 2010 | 1 | 2010 |
| The use of social norms in promoting sustainable consumer behavior V Melnyk Nuevas visiones en educación y empresa para una nueva sociedad, 347-357, 2019 | | 2019 |
| Mood as a Moderator of Social Norm’s Influence: An Abstract V Melnyk, E van Herpen, A Fischer, HCM van Trijp Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
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