关注
Marie-Cécile Cervellon
标题
引用次数
引用次数
年份
Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion
MC Cervellon, L Carey, T Harms
International Journal of Retail & Distribution Management 40 (12), 956-974, 2012
4692012
A model of consumer response to two retail sales promotion techniques
M Laroche, F Pons, N Zgolli, MC Cervellon, C Kim
Journal of Business research 56 (7), 513-522, 2003
3062003
Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement
JE Kim, S Lloyd, MC Cervellon
Journal of Business Research 69 (1), 304-313, 2016
2792016
Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain
MC Cervellon, AS Wernerfelt
Journal of fashion marketing and management: An international journal 16 (2 …, 2012
2662012
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
L Dubé, MC Cervellon, H Jingyuan
International Journal of Research in Marketing 20 (3), 259-272, 2003
2132003
Consumers' perceptions of'green': Why and how consumers use eco-fashion and green beauty products
MC Cervellon, L Carey
Critical Studies in Fashion & Beauty 2 (1-2), 117-138, 2011
1772011
Communicating green marketing appeals effectively: The role of consumers' motivational orientation to promotion versus prevention
HH Ku, CC Kuo, CL Wu, CY Wu
Green Advertising and the Reluctant Consumer, 34-43, 2016
173*2016
The value of sustainable luxury in mature markets: A customer-based approach
MC Cervellon, L Shammas
Journal of corporate citizenship, 90-101, 2013
1482013
Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives
L Carey, MC Cervellon
Journal of Fashion Marketing and Management 18 (4), 483-506, 2014
1362014
Selling second-hand luxury: Empowerment and enactment of social roles
LLM Turunen, MC Cervellon, LD Carey
Journal of Business Research 116, 474-481, 2020
1252020
Cultural influences in the origins of food likings and dislikes
MC Cervellon, L Dubé
Food quality and preference 16 (5), 455-460, 2005
1012005
Facebook pages content, does it really matter? Consumers’ responses to luxury hotel posts with emotional and informational content
MC Cervellon, D Galipienzo
Journal of Travel & Tourism Marketing 32 (4), 428-437, 2015
902015
Conspicuous conservation: Using semiotics to understand sustainable luxury
MC Cervellon
International Journal of Market Research 55 (5), 695-717, 2013
882013
When employees don’t “like” their employers on social media
MC Cervellon, P Lirio
MIT Sloan Management Review 58 (2), 63-70, 2017
872017
Green in fashion
MC Cervellon, H Hjerth, S Ricard, L Carey
An exploratory study of national differences in consumers concern for eco …, 2010
872010
Brand social power in luxury retail: Manifestations of brand dominance over clients in the store
MC Cervellon, R Coudriet
International Journal of Retail & Distribution Management 41 (11/12), 869-884, 2013
802013
Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
MC Cervellon, J Sylvie, PV Ngobo
Journal of Retailing and Consumer Services 27, 31-51, 2015
752015
Creating better innovation measurement practices
A Richtnér, A Brattström, J Frishammar, J Björk, M Magnusson, T O'Reilly, ...
MIT Sloan Management Review, 2017
602017
Sustainable, hedonic and efficient: interaction effects between product properties and consumer reviews on post-experience responses
MC Cervellon, L I. Carey
European Journal of Marketing 48 (7/8), 1375-1394, 2014
592014
Assessing the cross-cultural applicability of affective and cognitive components of attitude
MC Cervellon, L Dubé
Journal of Cross-Cultural Psychology 33 (3), 346-357, 2002
462002
系统目前无法执行此操作,请稍后再试。
文章 1–20