The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework D Bourdin, G Halkias, K Makri Journal of Business Research 137, 28-38, 2021 | 20 | 2021 |
Factors Influencing the Ratio Bias D Bourdin, R Vetschera EURO Journal on Decision Processes 6 (3-4), 321-342, 2018 | 16 | 2018 |
Is There More Than One Ratio Bias? If So, Why? D Bourdin, A Engin, R Vetschera Journal of Behavioral Decision Making 35 (3), e2263, 2022 | 4 | 2022 |
Marketingethik M Riegler, D Bourdin, M Scholz Handbuch Wirtschaftsethik, 557-567, 2022 | 2 | 2022 |
The Influence of Employee Accent on Customer Participation in Services D Bourdin, C Sichtmann, V Davvetas Journal of Service Research 27 (2), 194-212, 2024 | 1 | 2024 |
What Is to Be Expected? Optimizing the Operationalization of Consumer–Brand Relational Norms K Makri, D Bourdin, M Herz Psychology & Marketing, 2024 | | 2024 |
Embedding Automated Emotional Analysis into Role-Playing Exercises: Benefits for Sales Education and Training I Pezenka, D Bourdin Journal of Selling 21 (1), 55-67, 2021 | | 2021 |