| Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption N Onel, A Mukherjee, NB Kreidler, EM Díaz, P Furchheim, S Gupta, ... Psychology & Marketing 35 (10), 752-765, 2018 | 46 | 2018 |
| Perfil del vegano/a activista de liberación animal en España E Díaz Carmona Revista Española de Investigaciones Sociológicas (REIS) 139 (1), 175-187, 2012 | 39 | 2012 |
| The discourse of the consumer resistance movement: Adversarial and prognostic framings through the lens of power C Valor, EM Díaz, A Merino Journal of Macromarketing 37 (1), 72-84, 2017 | 29 | 2017 |
| Designed to be noticed: a reconceptualization of carbon food labels as warning labels I Carrero, C Valor, E Díaz, V Labajo Sustainability 13 (3), 1581, 2021 | 27 | 2021 |
| Animal humanness, animal use, and intention to become ethical vegetarian or ethical vegan EM Díaz Anthrozoös 29 (2), 263-282, 2016 | 26 | 2016 |
| Consumers’ switching to vegan, vegetarian, and plant-based (veg* an) diets: A systematic review of literature G Salehi, EM Díaz, R Redondo IAPNM 19th conference, 2020 | 24 | 2020 |
| Perfil Del Vegano Activista De Protección Animal En España (Profile of the Vegan Animal Rights Activist in Spain) E Díaz Revista Española de Investigaciones Sociológicas, 175-187, 2012 | 24 | 2012 |
| Guía del emprendedor social: inspiraciones para la creación de empresas al servicio de la sociedad A Merino, C Ballesteros, P Bilbao, I Carrero, D Contreras, E Díaz, ... Madrid: Universidad Pontificia Comillas-ICADE, 2013 | 18 | 2013 |
| Why one becomes a responsible consumer: the creation and maintenance of responsible consumption as a self-determined personal project C Valor, A Merino, I Carrero, E Díaz, V Labajo, P Bilbao Human Ecology Review, 159-174, 2012 | 17 | 2012 |
| Forty-five years of research on vegetarianism and veganism: a systematic and comprehensive literature review of quantitative studies G Salehi, E Díaz, R Redondo Heliyon 9 (5), 2023 | 14 | 2023 |
| Guía del emprendedor social A Merino, C Ballesteros, P Bilbao, I Carrero, D Contreras, E Díaz, C Valor Inspiraciones para la creación de, 2012 | 11 | 2012 |
| El despertar al consumo responsable: análisis de un proceso de crecimiento I Carrero, P Bilbao, E Díaz, V Labajo, A Merino, C Valor Cantabria: Universidad Pontifica, 2015 | 9 | 2015 |
| Consumers’ reaction to Following Vegan Diet (FVD): An application of Transtheoretical Model (TM) and Precaution Adoption Process Model G Salehi, EM Díaz, R Redondo IAPNM 19th conference, 2020 | 8 | 2020 |
| Predictive ethical consumption: the influences of gender in the intention of adopting ethical veganism EM Díaz Carmona | 8 | 2017 |
| An original social marketing campaign to “try vegan”: effectiveness and impact on quality of life EM Díaz, N Lado, DF Martín Applied Social Marketing and Quality of Life: Case Studies from an …, 2021 | 7 | 2021 |
| Emerging attitudes towards nonhuman animals among Spanish university students EM Díaz society & animals 27 (2), 197-223, 2019 | 4 | 2019 |
| The second-curve model: a promising framework for ethical consumption? Veganism as a case study E Díaz The Vulnerable Consumer: The Social Policy Dimension of Consumer Policy, 2016 | 3 | 2016 |
| Transforming Ourselves to Transform Societies: Cultivating Virtue in Higher Education for Sustainability A Merino, E Díaz The Wiley Handbook of Sustainability in Higher Education Learning and …, 2022 | 2 | 2022 |
| Designed to Be Noticed: A Reconceptualization of Carbon Food Labels as Warning Labels. Sustainability 2021, 13, 1581 I Carrero, C Valor, E Díaz, V Labajo s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | 1 | 2021 |
| Compromised values: a comparative response during the COVID-19 crisis by ethical vegans and vegetarians EM Díaz, N Almiron, O Aranceta-Reboredo Humanities and Social Sciences Communications 11 (1), 1-16, 2024 | | 2024 |
