| The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay J Boden, E Maier, R Wilken Journal of Retailing and Consumer Services 52, 101910, 2020 | 190 | 2020 |
| What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type M Eisenbeiss, R Wilken, B Skiera, M Cornelissen International Journal of Research in Marketing 32 (4), 387-397, 2015 | 105 | 2015 |
| An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. K Backhaus, R Wilken, M Voeth, C Sichtmann International Journal of Market Research 47 (5), 2005 | 102 | 2005 |
| Predicting purchase decisions with different conjoint analysis methods: A Monte Carlo simulation K Backhaus, R Wilken, T Hillig International Journal of Market Research 49 (3), 341-364, 2007 | 74 | 2007 |
| Measuring willingness to pay as a range, revisited: When should we care? F Dost, R Wilken International Journal of Research in Marketing 29 (2), 148-166, 2012 | 58 | 2012 |
| The ambiguous role of cultural moderators in intercultural business negotiations R Wilken, F Jacob, N Prime International Business Review 22 (4), 736-753, 2013 | 54 | 2013 |
| Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior R Wilken, M Cornelißen, K Backhaus, C Schmitz International Journal of Research in Marketing 27 (1), 69-82, 2010 | 52 | 2010 |
| Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy? C Sichtmann, R Wilken, A Diamantopoulos British Journal of Management 22 (4), 628-645, 2011 | 49 | 2011 |
| The impact of stress on consumers' willingness to pay E Maier, R Wilken Psychology & Marketing 31 (9), 774-785, 2014 | 47 | 2014 |
| Dynamisches benchmarking: ein verfahren auf basis der data envelopment analysis R Wilken Springer-Verlag, 2007 | 43 | 2007 |
| Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften K Backhaus, M Voeth, C Sichtmann, R Wilken Die Betriebswirtschaft 65 (5), 439, 2005 | 42 | 2005 |
| Methoden zur Losung grundlegender Probleme der Datenqualitat in DEA-basierten Effizienzanalysen M Hammerschmidt, R Wilken, M Staat Die Betriebswirtschaft 69 (2), 289, 2009 | 36 | 2009 |
| Broad and narrow country-of-origin effects and the domestic country bias E Maier, R Wilken Journal of Global Marketing 30 (4), 256-274, 2017 | 35 | 2017 |
| The impact of team characteristics on the course and outcome of intergroup price negotiations K Backhaus, J Van Doorn, R Wilken Journal of Business-to-Business Marketing 15 (4), 365-396, 2008 | 34 | 2008 |
| The effectiveness of promotional cues for organic products in the German retail market A Aigner, R Wilken, S Geisendorf Sustainability 11 (24), 6986, 2019 | 32 | 2019 |
| In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context E Maier, R Wilken, H Schneider, G Kelemci Schneider Marketing Letters 23, 1005-1018, 2012 | 31 | 2012 |
| Increasing consumers’ purchase intentions toward fair-trade products through partitioned pricing D Bürgin, R Wilken Journal of Business Ethics 181 (4), 1015-1040, 2022 | 30 | 2022 |
| How multinational banks in India gain legitimacy: Organisational practices and resources required for implementation P Caussat, N Prime, R Wilken Management International Review 59 (4), 561-591, 2019 | 28 | 2019 |
| The double benefits of consumer certainty: combining risk and range effects E Maier, R Wilken, F Dost Marketing Letters 26, 473-488, 2015 | 26 | 2015 |
| Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA K Backhaus, O Bröker, R Wilken Dienstleistungsproduktivität: Management, Prozessgestaltung …, 2011 | 26 | 2011 |
Christina SichtmannBern University of Applied Sciences在 univie.ac.at 的电子邮件经过验证
