| South African fuel industry, customer perceptions and satisfaction, and their impact on customer loyalty and repurchase intention FM Mgiba, K Madela Journal of Contemporary Management 17 (1), 16-40, 2020 | 25 | 2020 |
| Merger, upskilling, and reskilling of the sales-marketing personnel in the fourth industrial revolution environment: a conceptual paper F Mgiba Global Journal of Management and Business Research: E Marketing 19 (5), 12-23, 2019 | 12 | 2019 |
| Online reputation, virtual experience and tourists' revisit intentions. The case of Vilakazi street tourism corridor in Soweto FM Mgiba, N Chiliya South African Journal of Economic and Management Sciences 23 (1), 1-11, 2020 | 10 | 2020 |
| Artificial intelligence, marketing management, and ethics: their effect on customer loyalty intentions: a conceptual study FM Mgiba The Retail and Marketing Review 16 (2), 18-35, 2020 | 9 | 2020 |
| Persuasive influencers and the millennials: how their relationships affect brand, value, and relationship equities, and customers' intention to purchase FM Mgiba, N Nyamande Journal of Contemporary Management 17 (2), 492-522, 2020 | 8 | 2020 |
| Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study M Nhlabathi, FM Mgiba, N Ligaraba Real Estate Management and Valuation 30 (1), 34-52, 2022 | 5 | 2022 |
| The impact of motivation, attitude, quality, availability, and advertisement on the purchase intention for fashion clothing FM Mgiba, A Koopman African Journal of Business and Economic Research 18 (2), 153, 2023 | 4 | 2023 |
| The fourth industrial revolution, loyalty intentions and the mediating roles of reputation and pre-visit experiences for the Vilakazi street precinct in Soweto FM Mgiba Communitas 26, 124-151, 2021 | 4 | 2021 |
| Integrating five theories in pursuit of marketing success in gamification interventions: a conceptual paper FM Mgiba International Review of Management and Marketing 9 (2), 45, 2019 | 4 | 2019 |
| Social network theory, sigma six, and customer experience management: common elements that aid positive sales-marketing interface: a review of the literature FM Mgiba International Review of Management and Marketing 9 (5), 165-172, 2019 | 2 | 2019 |
| The Johannesburg real estate industry characteristics: how buyers and sellers are given less than optimal outcomes F Mgiba, ET Maziriri African Journal of Business and Economic Research 13 (1), 7-49, 2018 | 2 | 2018 |
| The influence of the mandate system and the political ideological persuasion on the performance of South Africa's real estate industry FM Mgiba | 1 | 2016 |
| Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective FM Mgiba, T Mxotwa International Review of Management and Marketing 14 (3), 123-135, 2024 | | 2024 |
| Invasiveness, privacy concerns and mobile banking services technology adoption by millennials: Emerging economy perspective FM Mgiba, S Shukla South African Journal of Business Management 55 (1), 4174, 2024 | | 2024 |
| The impact of security, audio-visual, time-saving orientation, relative advantage and trust in fast food websites on purchase intention FM Mgiba, G Pillay The Retail and Marketing Review 19 (1), 34-55, 2023 | | 2023 |
| Information asymmetry and the functioning of the real estate industry in South Africa: A conceptual paper FM Mgiba Journal of Contemporary Management 20 (1), 186-206, 2023 | | 2023 |
| Possible Mediating Roles of Conflict of Interests and Compromised Principals' Interests between the Ideology of Agents and the outcomes to their Principals: an Empirical Study. FM Mgiba African Journal of Business & Economic Research 15 (2), 2020 | | 2020 |
| African Journal of Business and Economic Research (AJBER) P Nyatanga, F Mgiba, E Maziriri, P Moores-Pitt, CB Ezirim, ... | | |
| EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELF-SERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA N Ndlazi, T Zwane, F Mgiba, T Chuchu | | |
