| Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation GH Huang, N Korfiatis, CT Chang Journal of Business Research 85, 165-174, 2018 | 149 | 2018 |
| Trying before buying: The moderating role of online reviews in trial attitude formation toward mobile applications GH Huang, N Korfiatis International Journal of Electronic Commerce 19 (4), 77-111, 2015 | 123 | 2015 |
| Building long-term partnerships by certificate implementation: A social exchange theory perspective HH Chang, YC Tsai, SH Chen, GH Huang, YH Tseng Journal of Business & Industrial Marketing 30 (7), 867-879, 2015 | 95 | 2015 |
| Helpful or harmful? A double-edged sword of emoticons in online review helpfulness GH Huang, CT Chang, A Bilgihan, F Okumus Tourism Management 81, 104135, 2020 | 75 | 2020 |
| Too much service? The conceptualization and measurement for restaurant over-service behavior LH Sun, GH Huang, R Sann, YC Lee, YT Peng, YM Chiu Journal of Hospitality and Tourism Management 53, 81-90, 2022 | 9 | 2022 |
| Cuteness makes the sale? How consumer responses are affected by message framing and crowding CT Chang, GH Huang, ML He Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 4 | 2018 |
| Dire straits, sad planet: How facial emotion, anthropomorphism, and issue proximity affect green communication CT Chang, GH Huang, PC Liu Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 4 | 2018 |
| Emoticon Effects: A Double-Edged Sword in Online Review Helpfulness GH Huang, CT Chang, CH Chang Advances in Consumer Research 47, 637-637, 2019 | | 2019 |
